Web Design: A Beginner's Guide Second Edition

Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, Web Design: A Beginner's Guide, Second Edition, explains how to analyze site requirements and create a web-development proposal to plan and document your project. You'll learn how to design an attractive, easy-to-use web site, focusing on key issues such as color, layout, navigation, typography, and images. Discover how to incorporate JavaScript, cascading style sheets (CSS), HTML/XHTML, Flash, and more to take your design from mockup to code. Boosting web site traffic through search engine optimization, e-mail design, and online advertising is also covered in this fast-paced guide.

Designed for Easy Learning

• Key Skills & Concepts--Chapter-opening lists of specific skills covered in the chapter
• Ask the Expert--Q&A sections filled with bonus information and helpful tips
• Notes--Extra information related to the topic being covered
• Tips--Helpful reminders or alternate ways of doing things

• Annotated Syntax--Example code with commentary that describes the programming techniques being illustrated Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for more than 13 years. She is the author of HTML: A Beginner's Guide, Fourth Edition, and other books.

Auteur

Wendy Willard is founder and owner of WILLARDESIGNS, a firm specializing in cutting edge Web-based design and development for businesses of all sizes and varieties, and in education and consulting about web-related concepts. She holds a degree in Illustration from Art Center College of Design in Pasadena, California. Wendy teaches and lectures on Web design and development throughout the U.S. and Europe.

Contenu

Part I: Planning; Chapter 1. Asking the Right Questions; Chapter 2. Formulating the Answers; Part II: Designing; Chapter 3. Anticipating Web-Specific Design Issues; Chapter 4. Laying the Groundwork for Good Design; Chapter 5. Preparing for Production;Chapter 6. Producing the Design; Part III: Coding; Chapter 7. Getting Started with the Code; Chapter 8. Structuring Content; Chapter 9. Styling Dynamic Content; Chapter 10. Positioning Content; Chapter 11. Integrating Dynamic Content; Part IV: Going Live; Chapter 12. Publishing Content; Chapter 13. Advertising Your Site; Appendix A. HTML/CSS Reference Table; Index