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Packaging Sustainability
Take the lead with sustainable package design solutions
The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that--but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.
With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:
Enables the designer to make smart, informed decisions at all points throughout the packaging design process
Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists
Describes materials and processes in current use and helps the reader understand how they interconnect
With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product's shelf impact--while minimizing its ecological footprint.
Auteur
WENDY JEDLIKA, CPP, is president of Jedlika Design, Ltd and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co-coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2's Upper Midwest chapter chair, and she is the contributing coordinator for Package Design Magazine's Sustainability Update feature column.
Résumé
Packaging Sustainability
Take the lead with sustainable package design solutions The classic role of packaging is to Protect, Inform, and Sell. Today, packaging must do all thatbut with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:
Contenu
Introduction vii
How To Use This Book ix
The Making Of This Book x
Giving Thanks xi
Biographies xi
Chapter 1
Taking the First Step 1
Consumption and Renewal 2
Choices, Choices, Choices 2
Underconsumption 4
Overconsumption 5
Restorative Consumption 6
Nearly All New Products Fail 8
What Does Change Look Like? 9
What Is Sustainability? 10
What Sustainability Is Not 10
Tearing Down the Tower of Babble 11
The Next Great Era of Design 12
How to Avoid Change 14
It's the Other Guy's Problem 16
Taking Responsibility and Thriving 17
Precautionary Principle 17
Hanover Principles 20
Kyosei 21
The Caux Round Table 22
The Triple Bottom Line 24
Transparency and Honesty 28
Ceres 28
A Taste of Things to Come 32
Making the Business Case 32
Packaging and Sustainability 34
Chapter 2
The Mechanics of Human Behavior 41
Chapter Themes 42
Sustainability 42
Attention 42
Zone of Acceptability 42
Expression of Individuality 42
Assumptions vs. Data 42
Inside the Consumer 43
What's in Our Hearts (Or How We Don't Think) 43
What's in Our Minds (Or How We Do Think) 45
Other People (Or How Sensitive We Are to Social Cues) 50
Barriers to Action 55
The Nitty Gritty of Collecting Data 57
Wrapping It Up 58
Chapter 3
Marketing and Truth 61
The Consumer Relationship 62
Empowering the Consumer 62
Does the Selling Price Really Tell the Story? 63
Packaging Can Only Make Them Buy Once 64
Brand Loyalty 65
Ethics-Based Marketing and Business 65
Social Justice and Marketing 66
Co-op America's Basics of Fair Trade 70
Package as Bridge or Barrier 71
What Is Good vs. Great Packaging? 71
Encouraging Consumer Choice 72
Thing or Service? 74
Eco-Labeling and Eco-Marketing Claims 74
Nutrition Facts Panel for a Healthier Planet 75
Carbon Labeling 77
Speaking the Truth, and Meaning It 78
TerraChoice: Six Sins of Greenwashing 82
FTC Green Guides 83
How to Get It Right 99
What Is Need? 99
Who Are the People Buying? 99
Moving Target 102
Timing Is Everything 103
The Package/Product Team 103
How to Create an Eco-Package in Three Easy Steps 104
Chapter 4
Laws and Economics 107
The Changing Landscape:
Laws and Regulations 108
Producer Responsibility 108
Why Producer Responsibility for Packaging? 110
Producer Responsibility in the European Union 111
Regulations Around the Globe 112
Producer Responsibility in the United States 112
Producer Responsibility in Asia 112
Producer Responsibility in Canada 113
Producer Responsibility in Australia 114
A Path Forward 115
Unwrapping Global Packaging: Trade and Policy 116
The Scope of Globalization in Packaging 116
The Global Magnitude of Packaging 117
The Global Supply Chain and Materials Markets 117
The Global Purposes of Packaging 117
The Global Laws Affecting Packaging 118
The Scope of Global Trade in Packaging 119
Trade in Manufactured Packaging 119
Trade in Packaging Materials 123
Trade in Waste Materials 123
Summary of Facts on Packaging Trade 125
The Scope of Environmental Impact of Packaging 126
The Economics of Environmental Externalities 126
The Role of Government Policy 126 ...