Impact of Confectionary Products Advertising on Children Buying Behavior. A Case Study of Karachi

Syed Salman Qadri

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Research Paper (postgraduate) from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social...

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Research Paper (postgraduate) from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Greenwich, language: English, abstract: The reason for study is to consider upon the effects of TV Advertising on kids and to recognize those basic effects which lead to social and dietary issue in kids. Effects of TV publicizing were distinguished as pointless obtaining, low healthful sustenance and realism. Television advertisements are considered as one of the most effective sources to influence the children's buying behavior. In this research paper we examine how TV advertisements are associated with children's behavior in today's children from six districts of Karachi city. I investigate the impact of different types of TV advertisements that was confectionery ads. Exposure in Advertisement and Repetition of Advertisement on children's buying behavior. A questionnaire using likert scale was administrated to 200 parents both father and mother of children aged between 7 to 14 years school going children. Sample were drawn through convenience sampling approach from six districts of Karachi city, data were analyzed by using SPSS software. My research goal to answer the questions that whether the residential background of children i.e. rural, urban and semi urban areas of Karachi city has a changeable impact on the behavior due to the television advertisements. I also compare the impact of television advertisements among having different educational background and among those having different income level households.