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Are you bemused by blogs? Eager to become a blogger? Google
Blogger For Dummies can help you start blogging sooner than you
think.
More than 14 million people are promoting a business, connecting
with family and friends, and sharing opinions with Google Blogger.
This book helps you start a Blogger account, create content, build
an audience, make money from your blog, and more, all without
learning to program. You'll be able to:
Learn the parts of a blog, what Blogger does, and how to choose
goals and blog topics
Choose a domain name, learn to use the dashboard, pick a
template, and configure settings
Dress up your blog with themes and find out where to get plenty
of free ones
Learn blogging etiquette and some secrets for long-term
success
Make money from your blog with Google Adsense, contextual and
text link ads, and merchandising with CafePress
Set up multi-user blogs or branch into mobile blogging,
podcasting, or video blogging
Take advantage of social networking sites and learn simple
search engine optimization techniques
Maintain your blog with tools like Blog This! and Quick
Edit
Moderate comments effectively, track your stats, and more
Google Blogger is a great choice for beginning bloggers, and
Google Blogger For Dummies gives you the know-how to venture
confidently into the blogosphere.
Auteur
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com.
Résumé
Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.
More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You'll be able to:
Contenu
Introduction 1
Part I: Introducing Google Blogger 7
Chapter 1: Choosing Blogger as Your Blogging Software 9
Chapter 2: Welcome to the Blogosphere 19
Chapter 3: Blogging Basics and Buzzwords 29
Part II: Using Google Blogger 41
Chapter 4: Getting Started with Blogger 43
Chapter 5: Setting Up Your Blog 57
Chapter 6: Writing and Publishing Blog Posts 81
Chapter 7: Enhancing Your Blog with Templates 99
Chapter 8: Adding Features and Functionality with Elements and Gadgets 121
Chapter 9: Managing Your Blog 157
Part III: Making Money with Blogger 179
Chapter 10: The Business of Blogging 181
Chapter 11: Maximizing Revenue with Google AdSense 209
Part IV: Growing Your Audience 235
Chapter 12: The Power of Networking and Relationship Building 237
Chapter 13: Boosting Your Search Engine Ranking 259
Part V: Extending Your Blog 273
Chapter 14: Growing or Downsizing Your Blog 275
Chapter 15: Blogging from Different Media 287
Chapter 16: Moving Beyond Blogger 297
Part VI: The Part of Tens 307
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309
Chapter 18: Ten Common Blogger Problems and Possible Solutions 319
Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327
Glossary 337
Index 345