Meeting and Event Planning For Dummies

Expert advice on how to stage the perfect event every time

"A terrific resource of information for anyone in the
event-planning business." --James Spellos, CMP, President, Meeting
U.

Meeting & Event Planning For Dummies is a practical
step-by-step guide to the strategies and techniques event-planning
professionals use to bring people together. This comprehensive
resource covers all the angles from the little details to the big
picture to make sure your business meetings and special events come
off without a hitch!

Praise for Meeting & Event Planning For Dummies

"Packed with valuable information in an easy-to-use format. [It]
covers all the basics for the meeting planning novice." --Diane
Silberstein, President, Diane Silberstein & Associates

"A great resource book every event professional should have....
Checklist heaven! We all love our checklists, and this book is full
of them!" --Cathy Breden, CAE, CMP

Auteur

Susan Friedmann is President of The Tradeshow Coach, which works with national and international exhibitors planning trade shows and special events.

Résumé
Expert advice on how to stage the perfect event every time

"A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U.

Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles from the little details to the big picture to make sure your business meetings and special events come off without a hitch!

Praise for Meeting & Event Planning For Dummies

"Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." --Diane Silberstein, President, Diane Silberstein & Associates

"A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" --Cathy Breden, CAE, CMP

Contenu

Introduction 1

Part I: Been to Any Good Meetings or Events Lately? 5

Chapter 1: Gearing Up for Meetings and Events 7

Chapter 2: Strictly Business: Knowing Your Meeting Type 17

Chapter 3: The ABCs of Meeting Preparation 25

Chapter 4: Mixing Business with Pleasure: Events 43

Chapter 5: Bringing an Event to Life 53

Part II: It's All Show Business 75

Chapter 6: Get Me to the Meeting on Time 77

Chapter 7: Food for Thought 91

Chapter 8: Great Speakers, Great Impressions 107

Chapter 9: It's the Extras That Count 121

Chapter 10: Is the Grass Greener Overseas? 129

Chapter 11: Lights, Camera, Action! 147

Part III: No Guts, No Story 163

Chapter 12: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety 165

Chapter 13: Working with Vendors 179

Chapter 14: Drinking Champagne on a Beer Budget 189

Part IV: Mission Possible: Building Bridges with Technology 201

Chapter 15: Making Meeting Technology Work for You 203

Chapter 16: This Phone's for You: Teleconferencing 215

Chapter 17: Videoconferencing Made Easy 225

Chapter 18: Holding Meetings Online 237

Part V: Exhibiting at Home and Abroad 245

Chapter 19: Planning for Gold: Exhibiting 101 247

Chapter 20: Strutting Your Stuff: Exhibiting 201 275

Chapter 21: Strutting Your Best Stuff Overseas: Exhibiting 301 285

Part VI: The Part of Tens 297

Chapter 22: Ten Alternatives to Meetings 299

Chapter 23: Ten Common Meeting Mistakes to Avoid 303

Chapter 24: Ten Top Negotiating Tactics 307

Part VII: Appendixes 311

Appendix A: Online Resources for Meeting and Event Planners 313

Appendix B: Checklist Heaven 331

Index 345