Becoming a Graphic and Digital Designer

Begin your graphic design career now, with the guidance of
industry experts

Becoming a Graphic and Digital Designer is a single
source guide to the myriad of options available to those pursuing a
graphic design career. With an emphasis on portfolio requirements
and job opportunities, this guide helps both students and
individuals interested in entering the design field prepare for
successful careers. Coverage includes design inspiration, design
genres, and design education, with discussion of the specific
career options available in print, interactive, and motion design.
Interviews with leading designers like Michael Bierut, Stefan
Sagmeister, and Mirko Ilic give readers an insider's perspective on
career trajectory and a glimpse into everyday operations and
inspirations at a variety of companies and firms.

Design has become a multi-platform activity that involves
aesthetic, creative, and technical expertise. Becoming a Graphic
and Digital Designer shows readers that the field once known as
"graphic design" is now richer and more inviting than ever
before.

• Learn how to think like a designer and approach projects
  systematically

• Discover the varied career options available within graphic
  design

• Gain insight from some of the leading designers in their
  fields

• Compile a portfolio optimized to your speciality of choice

Graphic designers' work appears in magazines, advertisements,
video games, movies, exhibits, computer programs, packaging,
corporate materials, and more. Aspiring designers are sure to find
their place in the industry, regardless of specific interests.
Becoming a Graphic and Digital Designer provides a roadmap
and compass for the journey, which begins today.

Auteur

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review.

Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.

Résumé
Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.

Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before.

• Learn how to think like a designer and approach projects systematically
• Discover the varied career options available within graphic design
• Gain insight from some of the leading designers in their fields
• Compile a portfolio optimized to your speciality of choice
  Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

Contenu

Foreword viii

Glossary x

Job Opportunities xii

Job Seeking xii

The Optimum Portfolio xiii

First Impressions xiii

One: Graphic Design

1 Inspirations and Motivations

Michael Bierut: On Being a Graphic Designer 17

Stephen Doyle: Selfish-In a Good Way 23

Stefan Sagmeister: On Being Self-Motivated 27

Arnold Schwartzman: Still Designing after All These Years 30

Gail Anderson: The Joys of Print Design 33

2 Starting A Studio or Working for Someone Else

Lynda Decker: Mapping Out the Future 37

Fernando Music: From Boss to Employee 40

Allison Henry Aver: Working Holistically 43

Romain Raclin: Creative Space 46

Alexander Isley: Staying Independent 49

Agnieszka Gasparska: Small Is Sensible 54

Bobby Martin and Jennifer Kinon: Championing Design 58

Antonio Alcalá: What a Dream Client Looks Like 62

Mark Pernice: From Band Member to Design Leader 65

Tamara Gildengers Connolly: Balancing Studio and Home 68

Araba Simpson: One Person, All Alone 72

Matt Luckhurst: Designing for Design Firms 74

3 Partners on Partnering

Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing 79

Stuart Rogers and Sam Eckersley: Sharing Responsibilities 82

Justin Colt and Jose Fresneda: How Partners Becomes Partners 86

Greg D'Onofrio and Patricia Belen: Two Partners, One Passion 90

Scott Buschkuhl: At Present We Are Three 93

Two: Design Genres

4 Letters and Type

Marian Bantjes: Lettering as Art and Business 98

Andy Cruz and Rich Roat: There's a Type Designer in the House 100

Pierre di Scuillo: Typography That Speaks Up 104

Ross MacDonald: An Illustrator's Passion for Type 108

Roberto de Vicq de Cumptich: For the Love of Type 112

How Many Typefaces Can You Love? (sidebar) 115

5 Making Logos and Marks

Mark Fox: The Mark Maker 117

6 Books and Book Jackets

Scott-Martin Kosofsky: Making a Living Doing Books 123

Michael Carabetta: Books and E-Books 127

Paul Buckley: The Bookkeeper 130

Jim Heimann: Making Visual Books 134

7 Editorial Design

Len Small: Print Is Bouncing Back 141

Susanna Shannon: Art Director Becomes Editor 144

8 Social Innovation

Mark Randall: Citizen Designer 149

Bob McKinnon: Socially Impactful Design 154

9 Branding and Packaging

Sharon Werner: Approachable Design 157

10 Illustration Design

Michel Bouvet: Poster Man 163

Mirko Ilic: Design Is Like Classical Ballet 166

Steve Brodner: Graphic Commentary and Design 170

Steven Guarnaccia: The Old New Illustration 174

Neil Gower: Fraudulent Graphic Designer 178

Craig Frazier: Designing Pictures 182

Three: Transitional Design

11 Understanding Change

Richard Saul Wurman: The Architect of Understanding 189

Crossing Disciplines (sidebar) 191

Petrula Vrontikis: Creating Interactions 193

Erik Adigard: The Experience of the Information 196

Véronique Marrier: Graphic Design as a Cause 200

Making Transitions: Returning to School with Barbara DeWilde (sidebar) 203

12 Eccentrics and Design Quirkiness

Charles S. Anderson: Celebrating Commercial Art 205

Antoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y. 208

Ludovic Houplain/H5: Getting an Oscar for Graphic Design 210

Cary Murnion: Designing Cooties 214

Nick Ace: Speaking Frankly 217

13 What Comes Next

Timothy Goodman: Disposable Ideas 221 Ryan Feerer: Making Design Meals 224</p&g...