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Visual Research

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Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic ... Lire la suite
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Description

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.



Auteur

Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Russell also teaches on the MA Graphic Design program.



Résumé
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.

Contenu

Contents

Foreword

Introduction

1. Why and How?
Research Methodologies
Terms of Reference
A Manifesto for Higher Learning in Design
Key Concepts: Critical Thinking and Critical Reflection
Case Study 01: A Transferable Research Method

2. Design Literacy
Visual Literacy in Design Practice
Invisible Systems
Reading a Text
Key Concepts: The Designer as Author
Case Study 02: Visual Grammar
Exercises: Design Literacy

3. Analysis and Proposition
Research and Design
Defining the Project
Safety in Numbers
Key Concepts: Connotation and Denotation
Case Study 03: Graphic Design and Non Linear Research Methods
Exercises: Design Analysis

4. Visual Research Analytical Tools
Looking Closer
Qualitative and Quantitative Analysis
Make More Mistakes
Key Concepts: Rhetoric
Case Study 04: Emotionally Vague
Key Concepts: Structuralism and Semiotics
Exercises: Design Analysis

5. Theory in Practice
Engaging with Visual Research
Design and Politics
Key Concepts: Modernism and Postmodernism
Case Study 05: Biography - The Third Truth
Case Study 06: Between the Lines
Key Concepts: Post-structuralism
Exercises: The Practice of Theory

6. Audience and Message
Receiving End
Audience-centred Graphic Design
Case Study 07: Mapping Meaning
Case Study 08: Tirez Magazine
Key Concepts: Fitness Landscapes
Exercises: Are You Receiving Me?

7. Process and Materials
Practical Considerations
Form Follows Technology
Case Study 09: Public Relations
Case Study 10: Censorship
Key Concepts: Affordance
Exercises: Text Messages

8. Synthesis
The Process of Synthesis
Visualizing Research as Subject
Case Study 11: Hauntology
Case Study 12: Type and Language
Key Concepts: Rubbish Theory
Exercises: Practical Methods

9. Appendices
Acknowledgements
Further Reading
Index
Picture Credits

Informations sur le produit

Titre: Visual Research
Sous-titre: An Introduction to Research Methods in Graphic Design
Auteur:
Code EAN: 9781474232913
ISBN: 978-1-4742-3291-3
Protection contre la copie numérique: Adobe DRM
Format: eBook (pdf)
Editeur: Bloomsbury Usa
Genre: Art
nombre de pages: 224
Parution: 11.02.2016
Année: 2016
Sous-titre: Englisch