Bienvenue chez nous !
Logo Ex Libris
 Laissez-vous inspirer ! 

Retail Product Management

  • eBook (epub)
  • 324 Nombre de pages
(0) Donner la première évaluation
Évaluations
(0)
(0)
(0)
(0)
(0)
Afficher toutes les évaluations
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better... Lire la suite
Lisez confortablement vos ebooks dans l’appli gratuite Ex Libris Reader. Vous obtiendrez ici votre lien de téléchargement.
CHF 47.90
Download est disponible immédiatement
Informations sur les eBooks
Les eBooks conviennent également aux appareils mobiles (voir les instructions).
Les eBooks d'Ex Libris sont protégés contre la copie par ADOBE DRM: apprenez-en plus.
Pour plus d'informations, cliquez ici.
Commande avec livraison dans une succursale

Description

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as ",Retail Marketing",, ",Retail Management", and ",The Retail Environment", with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Auteur

Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses



Contenu

1. Scope and Concepts 2. Retail Product Management: Process and People 3. Category Management 4. Product Range Planning and Selection 5. Managing the Supply Base 6. Product Quantity Decisions and Stock Management 7. Managing the Response to Sales 8. Allocating Retail Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Ethical and Sustainable Retail Product Management

Informations sur le produit

Titre: Retail Product Management
Sous-titre: Buying and merchandising
Auteur:
Code EAN: 9781317703020
ISBN: 978-1-317-70302-0
Protection contre la copie numérique: Adobe DRM
Format: eBook (epub)
Editeur: Taylor & Francis
Genre: Économie
nombre de pages: 324
Parution: 21.08.2014
Année: 2014
Sous-titre: Englisch