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Leadership: Succeeding in the Private, Public, and Not-for-profit Sectors

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  • 448 Nombre de pages
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The contributors to this wide-ranging volume seek to define exactly what leadership is or should be, and how to effectively develo... Lire la suite
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Description

The contributors to this wide-ranging volume seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by an unusual framework that looks at leadership across different sectors and functions, they examine what they view as the major leadership challenges in highly visible for-profit, not-for-profit, and government organizations throughout the world. Their insights will prove equally useful as a general survey of leadership problems for executive policy makers, and for undergraduate and graduate students in the specific fields examined in the text.

Contenu

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Informations sur le produit

Titre: Leadership: Succeeding in the Private, Public, and Not-for-profit Sectors
Sous-titre: Succeeding in the Private, Public, and Not-for-profit Sectors
Auteur:
Code EAN: 9781317466277
ISBN: 978-1-317-46627-7
Protection contre la copie numérique: Adobe DRM
Format: eBook (epub)
Editeur: Taylor & Francis
Genre: Économie
nombre de pages: 448
Parution: 28.01.2015
Année: 2015
Sous-titre: Englisch