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Guide To Software Export: A Handbook For International Software Sales

  • eBook (pdf)
  • 246 Nombre de pages
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An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guid... Lire la suite
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Description

An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability, how to find distributors, agents, and resellers abroad, how to identify the best distribution structure for export, and much, much more!Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software Export advises you on pitfalls to avoid, important legal and financial considerations associated with software export, and essential market and distribution information. In an effort to cover all the bases, this comprehensive text also discusses:negotiating partnershipselectronic marketingevaluating the competitioncultural assumptions and biasesadapting software for use in Asian marketsinformation sources on the Internetdistribution channel strategiesIf you're not satisfied with your company's international sales performance or you want to get into the global market, Guide to Software Export can help you guide your company through the transition. With the book's easy-to-follow advice and checkpoints, you are sure to bring new levels of success to your company, so act now and get out in the forefront of software exporting.

Contenu

Contents Your International Potential

  • Global Marketing Approaches
  • Selecting Target Country Markets
  • Market Entry Strategy
  • Electronic Export and Marketing on the Internet
  • Managing the Channel
  • Appendix 1: Characteristics of the International Company
  • Appendix 2: Case Study
  • Appendix 3: Sample Distribution Agreement
  • Appendix 4: International Travel Tips
  • Appendix 5: Internet Resource Guide
  • Appendix 6: Checklist When Writing for an International Audience
  • Bibliography
  • Index

Informations sur le produit

Titre: Guide To Software Export: A Handbook For International Software Sales
Auteur:
Code EAN: 9781136781919
ISBN: 978-1-136-78191-9
Protection contre la copie numérique: Adobe DRM
Format: eBook (pdf)
Editeur: Taylor & Francis
Genre: Économie
nombre de pages: 246
Parution: 01.05.2014
Année: 2014
Sous-titre: Englisch