Success Secrets of Sales Superstars

Shook and Farber invite eager entrepreneurs to join 33 of today's business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success.

Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it's not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.

Auteur

Alan Shook: Alan L. Shook is a New York Times best-selling author. He is the founder and former chairman of the board of Shook Associates Corporation and American Executive Life Insurance Company. He has authored 55 books-54 non-fiction and one fiction, The Pep Talk, which will be released as a major motion m

Barry Farber: Barry Farber has been consulting corporations, business owners, professional athletes, and entertainers helping them breakthrough and land more deals. He has authored 11 books with more than one million copies sold. Farber is a successful public speaker and was rated "the hottest speaker of the year