The Strategies for the Promotion of cooperative Awareness among Members of the Republic

Peter Umukoro

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Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade:...

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Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Uppe Credit, , course: Economic Management, language: English, abstract: There are different views of scholars on the word cooperative. Cooperative is layman's view means coming and working together. But in scope, Cooperative is wider than coming together of group of people. (S.Owojuyigbe) Cooperative is an organization of person usually of limited means who have voluntarily come together democratically give solution to their economic and social problems. (Mr Paul Anawo) Cooperative is an association of person who have voluntarily join together to achieve a common and through the formation of a democratically controlled organization. Making equitable contribution to the capital required and accepting a fair share risk and benefit of the undertaking in which members are actively participate. On the other hands Cooperative society cannot exist without members, this shows that members determine the existence of any cooperative society and cooperative to set members from nook and crannies of its area of existence there is need to engage in some activities aimed at attracting people into the organization hence the need for strategies for the promotion of cooperative awareness among members of the public. Cooperative awareness is the process of making cooperative widely known through public notice as result of announcement, advertising or other measures leaflets, films etc intended to attract public notice and due to the fact that cooperative cannot be organized in secret among a few people, within in a family or an exclusive club. The Cooperative principle of open membership is the free access for every body who want to take part in the society. No one is prevented to be a member. If he\she is of good character in the community. All interested human beings are admitted as a member as much as they are able to use the Cooperative Services should be allowed to become member through a publicity campaign.