Next Generation Wireless Applications

"Cuts through the hype! Golding's compelling offers visionary, but
practical insights. A "must have" reference treatment for all
practitioners in the mobile innovation space."

--Jag Minhas, Telefónica O2 Europe

Second edition of this best-selling guide to Wireless
Applications: fully revised, updated and with brand new
material!

In Next Generation Wireless Applications, Second Edition,
the author establishes a picture of the entire mobile application
ecosystem, and explains how it all fits together.

This edition builds upon the successes of the first edition by
offering an up-to-date holistic guide to mobile application
development, including an assessment of the applicability of new
mobile applications, and an exploration into the developments in a
number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro
Edition) and many more.

Key features of this second edition include:

• New introductory chapters on trends in mobile application, and
  on becoming an Operator.

• Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and
  TV.

• Extra material on convergence, Web 2.0, AJAX (Asynchronous
  JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and
  MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide
  Interoperability for Microwave Access) and WiFi.

• Best practice on how to present to, sell to and work with
  operators.

• More insights, anecdotes and sidebars reflecting the author's
  extensive experience in the industry.

Next Generation Wireless Applications will prove
essential reading for professionals in mobile operator and mobile
application developing companies, web developers, and developer
community managers. Media companies, general managers, business
analysts, students, business consultants, and Java developers will
also find this book captivating.

"If you want to understand the future of mobile applications and
services, their potential impact and the growth opportunities this
is the perfect starting point."

--Martin Smith, Head of Content Innovation &
Applications, T-Mobile

Auteur

Paul Golding has over fifteen years experience in the wireless and mobile technology industry. Paul runs his own consultancy company Magic E Company and is currently consulting?in the area of IP Multimedia Subsystem (IMS) and Push-to-talk over Cellular (PoC). He has worked as senior consultant within Motorola's newly formed mobile applications team involving numerous encounters with operators globally and with numerous mobile applications vendors. He also has a popular blog which features a series of 100 Mobile Ideas, which has been followed by various industry participants, including prominent companies (e.g. Yahoo, Vodafone, O2, Etisalat).

Résumé
"Cuts through the hype! Golding's compelling offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space."
Jag Minhas, Telefónica O2 Europe Second edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material!

In Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together.

This edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more.

Key features of this second edition include:

• New introductory chapters on trends in mobile application, and on becoming an Operator.
• Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV.
• Extra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi.
• Best practice on how to present to, sell to and work with operators.
• More insights, anecdotes and sidebars reflecting the author's extensive experience in the industry.
  Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating.

"If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point."
Martin Smith, Head of Content Innovation & Applications, T-Mobile

Contenu

Acknowledgements xv

Preface xvii

Abbreviations and Acronyms xix

1 Prelude The Next Generation Experience 1

1.1 What is 'Next Generation' Anyhow? 1

1.2 The Mobile Mindset 2

1.3 The Future's Bright, the Future's Ubiquity 3

1.4 Our Multitasking Mobile Future 9

2 Introduction 11

2.1 What Does 'Next Generation' Mean? 11

2.2 What is a 'Wireless Application'? 13

2.3 A Concentric Networks Approach 14

2.3.1 Social Network 15

2.3.2 Device Network 16

2.3.3 Radio Frequency (RF Wireless) Network 17

2.3.4 Internet Protocol (IP) Network 19

2.3.5 Content Network 20

2.4 Application Topologies 21

2.5 Physical Network Elements 24

3 Becoming an Operator 2.0 27

3.1 Introduction 27

3.2 What Applications Can I Sell? 28

3.3 Where Does the Money Come From? 29

3.4 Direct-to-Consumer (D2C) Retailing 30

3.4.1 Application Discovery 30

3.4.2 Application Distribution 32

3.4.3 Application Access 33

3.4.4 Charging Mechanism 33

3.5 Operator Retailing 34

3.6 Selling to Operators 35

3.6.1 Top Ten Selling Tips 35

3.6.2 Selling Apps to Operators Operator Perspective 37

3.7 Which Applications Should an Operator Deploy? 38

3.7.1 The Market Challenges 38

3.7.2 The User-Experience Focus 39

3.8 Interpreting User-Experience Trends into Applications 40

3.9 Wider Digital Trends Including Web 2.0 41

3.9.1 Web 2.0 and Mobile Web 2.0 41

3.9.2 Mobile Web 2.0 or Mobile 2.0? 43

3.9.3 Content Trends 44

3.10 Harnessing the Trends 47

3.11 Conclusion 48

4 Introduction to Mobile Service Architectures and Paradigms 49

4.1 Possible Application Paradigms for Mobile Services 49

4.2 Modes of Mobile Interaction 53

4.3 Mapping the Interaction to the Network Model 54

4.4 Mobile Interaction in the Mobile Ecosystem 57

4.4.1 Social Network 58

4.4.2 Device Network 59

4.4.3 RF Network 61

4.4.4 IP Network 66

4.4.5 Content Network 67

4.4.6 Machine Network 70

4.5 Modes of Communication Across the Network Layers 70

4.5.1 Human-to-Human Interaction (H2H) 70

4.5.2 Human-to-Content Interaction (H2C) 73

4.5.3 Human-to-Machine Interaction (H2M) 75

4.5.4 Machine-to-Machine Interaction (M2M) 77

4.6 Operator Challenges 79

4.7 The Web 2.0 Challenge 83

5 P-Centric Mobile Ecosystem and Web 2.0 85

5.1 Introduction 85

5.2 The Internet and Web 2.0 91

5.3 The Challenges of Liberating Data 93

5.3.1 Challenge 1: Making Database Information Human-readable 95

5.3.2 Challenge 2: Adding Visual Formatting to the Database Information 100

5.3.3 Challenge 3: The Need for a Protocol 102

5.3.4 Challenge 4: The Need for a Delivery Mechanism 106

5.4 Did We Need HTTP and HTML? 109

5.5 Overcoming Web Limitations with Web 2.0's AJAX, Widgets and Other Goodies 111

5.6 Sidestepping the Web with P2P Interaction 114

5.7 Going Beyond Publishing with Web Services 117

5.8 Semantic Web 120

5.9 XML Glue 122

5.10 Real-Ti…