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TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly-evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.
This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences-it challenges their expectations. Among other essentials, readers will discover how to:
Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.
Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.
Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P., use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there. A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.
Auteur
Neil Landau is a bestselling author, producer and award-winning screenwriter who runs the Writing for Television program in the UCLA Department of Film, Television and Digital Media (his alma mater). Credits include Don't Tell Mom the Babysitter's Dead, Melrose Place, The Magnificent Seven, Doogie Howser, M.D., The Secret World of Alex Mack, Twice in a Lifetime, MTV's Undressed and one-hour drama pilots for CBS, ABC, Freeform, Warner Bros., Disney, Lifetime and Fremantle. Neil has served as Executive Script Consultant for Sony Pictures Television and Columbia Pictures. Among his animated films are Tad: The Lost Explorer, which earned him a Spanish Academy "Goya" Award for Best Adapted Screenplay, Tad Jones and the Secret of King Midas (he is working on the sequel, Tad 3), Capture the Flag for Paramount and Sheep & Wolves for Wizart Animation. Neil penned the bestselling 101 Things I Learned in Film School, The Screenwriter's Roadmap, The TV Showrunner's Roadmap and TV Outside the Box: Trailblazing in the Digital Television Revolution, which was the first book sponsored by the National Association of Television Program Executives (NATPE).
Texte du rabat
TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.
This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences-it challenges their expectations. Among other essentials, readers will discover how to:
Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.
Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.
Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there.
A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.
Résumé
TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences-it challenges their expectations. Among other essentials, readers will discover how to:Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there.A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more. Although the companion website is still under construction, you can reach out to John Makowski (John.Makowski@taylorandfrancis.com) in order to receive all online content.
Contenu
Introduction
Peak TV vs. Pique TV: The Streaming Smorgasbord
How to Navigate TV Writing On Demand
PART I - SATISFYING THE BINGE VIEWER:
NEW GENRES, FORMATS AND TRENDS
1 Blurring the Lines: Redefining Genre and Tone in the Dramedy
How Did We Get Here?
Dramedies and Life on the Cringe
Female-Driven Dramedies
You're the Worst: The Anti-Romantic Dramedy
Baskets and Lives in Disarray
Satire as the Weapon of Reason in Dear White People
I Love Dick: Exploring the "Female Gaze"
Master of the Observational: Master of None
Better Things: Philosophical Vignettes
Love and Death in Atlanta
Bonus Content: Further analysis on dramedies, including the rise of the genre, Catastrophe and Casual
2 The Slow-Burn, Season-Long Procedural: From Murder One and Twin Peaks to The Night Of, Fargo, Search Party and More
The Season-Long Mystery
The Mystery Underlying the Crime: The Night Of
The Good Fight: The Procedural Within a Procedural
Search Party: Something From Nothing
Fargo Is a State of Mind
The Season-to-Season Pivot: Broadchurch
Truth and Consequences
Bonus Content: American Crime, True Detective Season 1, Riverdale, Medici: Masters of Florence, Happy Valley, The Fall, Bloodline, The Expanse
3 Trust Me: The Long Con On-Demand-From The Riches to Sneaky Pete, Patriot, The Americans and More
The P…