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Searchable Talk

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  • 264 Nombre de pages
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Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices suc... Lire la suite
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Description

Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images.

This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.



Auteur

Michele Zappavigna is Senior Lecturer in the
School of the Arts & Media at the University of Sydney, Australia.



Contenu

1. Introduction
2. Hashtags as a semiotic technology
3. The ideational and interpersonal functions of hashtags
4. #WhinyLittleBitch: Evaluative metacommentary
5. #SpicerFacts: The quoted voice and intersubjectivity
6. #YouAreFakeNews: Construing values
7. Ambient affiliation: Sharing social bonds by negotiating and communing around couplings
8. #AlternativeFacts: Censuring and mocking the quoted voice
9. #TinyTrump: Intermodal coupling and visual hashtag memes
10. Conclusion
Cast of characters
Hashtag glossary
Bibliography
Index

Informations sur le produit

Titre: Searchable Talk
Sous-titre: Hashtags and Social Media Metadiscourse
Auteur:
Code EAN: 9781474292351
Protection contre la copie numérique: Adobe DRM
Format: eBook (pdf)
Producteur: Bloomsbury UK
Genre: Linguistique et sciences de la littérature
nombre de pages: 264
Parution: 17.05.2018
Taille de fichier: 4.0 MB