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The selling, marketing, and business tips you need to succeed
eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.
eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more.
Discover the secrets behind driving views for listings
Find out how to source merchandise for resale
Get advice on the back-office tasks of running a business
Grow your business beyond the eBay platform
If you have an eye on building a business on eBay--and beyond--this is the one-stop guide you need to succeed.
Auteur
Marsha Collier is a recognized expert on ecommerce, online customer service, social selling, social media marketing, and eBay. Over one million copies of her various eBay titles have sold since her first, eBay For Dummies, hit store shelves in 1999.
Texte du rabat
9 Books in one! Expert insight from an ecommerce pro eBay provides the tools, technology, and platform that entrepreneurs need to launch their first successful small business. It takes some know-how, however, to get that business off the ground. Inside, you get advice from a long-time eBay business owner on how to get started, stay ahead, and run your business like a professional ecommerce enterprise. Inside
Résumé
The selling, marketing, and business tips you need to succeed eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.
eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more.
Contenu
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 3
Where to Go from Here 4
Book 1: eBay Basics 5
Chapter 1: Connecting with Up-to-Date Technology 7
Starting with the Right Device 7
Connecting to eBay without a Computer or While at Home 11
Choosing an ISP 12
Browsing for a Browser 13
Chapter 2: Navigating through eBay 17
Homing In on the Home Page 17
Navigating eBay the Easy Way 21
Maneuvering the Categories 25
Exploring Home Page Search Options 26
Chapter 3: Signing Up and Getting Started 27
Registering on eBay 28
Picking a Pickproof Password 33
Selecting Your User ID 34
Signing In to Deal 35
eBay's Trust & Safety Is Watching 36
Staying Notified about the Rules 37
Abuses You Might Report 37
Don't Get Caught in a Trading Violation 40
Chapter 4: Understanding eBay Transactions 43
Checking Out the Listing Page 43
Bidding on Auctions 49
Buying an Item Outright 53
Supercategories and Specialties 56
Chapter 5: Checking Out a Seller and Leaving Feedback 63
Understanding and Giving Feedback 63
Giving Detailed Seller Ratings Properly 66
Becoming a Star 68
Leaving Feedback with Finesse 69
Ways to Leave Feedback 72
You Have the Last Word Replying to Feedback 73
Checking Out a Seller's Reputation 75
Reading Feedback Reviews 76
Getting Protection on eBay 78
Chapter 6: Bidding to Win 81
Understanding the Bidding Action 82
The Secret's in the Timing 86
My Favorite Bidding Strategies 89
Quick Bidding Tips 91
Succeeding by Sniping 92
Retracting Your Bid in an Emergency 97
Chapter 7: Completing the Transaction 99
Monitoring the Auction Action 99
Checking Out 101
Using Your Credit Card Safely 102
Paying with PayPal 104
Sending Payment Promptly and Securely 108
Contacting the Seller 109
Leaving Responsible Feedback 110
Chapter 8: Participating in the Community 115
Your Social Profile on eBay 116
Reaching the World through Your Profile Page 117
Playing Nice with Other eBay Members 120
Going Deeper into the Community 123
Book 2: Essential Tools 125
Chapter 1: Researching on eBay 127
Looking for Items with eBay's Search 127
Searching for Items by Seller 136
Refining a Search with Other Options 137
Finding eBay Members 138
Understanding eBay's Category Hierarchy 138
Chapter 2: Researching Collectible Prices 141
Pricing New Products for eBay via Mobile 142
Finding Pricing Trends on eBay 144
Following Collectible-Buying Guidelines 148
Online Sources of Information 152
Chapter 3: Five-Star Customer Service via Personalized Communications 157
Communicating Takes a Little Effort 158
Anticipating Initial Buyer Inquiries 158
Communicating through eBay Messages 161
Personalizing Your Buyer's Communication 163
Chapter 4: Letting PayPal Help You Manage the Money 165
Understanding How PayPal Works 166
Sorting Out PayPal's Different Accounts 168
PayPal's Protection Plans 169 Downloading Your...