The Impact of YouTube on U.S. Politics

The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

Auteur
LaChrystal D. Ricke is assistant professor of mass communication at Sam Houston State University.

Résumé
The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

Contenu
Chapter 1: The Participatory Web and YouTube
Part I: YouTube and Political Campaign Communication
Chapter 2: Political Message Development and Image Control
Chapter 3: Political Advertising and Fundraising via YouTube
Chapter 4: YouTube and Political Debates
Part II: YouTube and In-Office Communication
Chapter 5: Elected Officials and YouTube
Chapter 6: The White House Channel: A Case Study in YouTube Communication
Part III: YouTube and Democratic Engagement
Chapter 7: YouTube and Deliberative Democracy
Chapter 8: YouTube and Democratic Engagement
Chapter 9: YouTube and Politics: The Future