For introductory courses in IS (information systems) and MIS (management information systems). Management Information Systems: Ma...
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For introductory courses in IS (information systems) and MIS (management information systems). Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills. The full text downloaded to your computer With eBooks you can:
* search for key concepts, words and phrases * make highlights and notes as you study * share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Contenu
* PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE * 1. Information Systems in Global Business Today * 2. Global E-Business and Collaboration * 3. Information Systems, Organizations, and Strategy * 4. Ethical and Social Issues in Information Systems * PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE * 5. IT Infrastructure and Emerging Technologies * 6. Foundations of Business Intelligence: Databases and Information Management * 7. Telecommunications, the Internet, and Wireless Technology * 8. Securing Information Systems * PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE * 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications * 10. E-commerce: Digital Markets, Digital Goods * 11. Managing Knowledge and Artificial Intelligence * 12. Enhancing Decision Making * 13. Building Systems * 14. Managing Projects * 15. Managing Global Systems
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Management Information Systems: Managing the Digital Firm, Global Edition