Research Paper (postgraduate) from the year 2019 in the subject Cultural Studies - Basics and Definitions, grade: A, , language: English, abstract: Culture touches various forms of human life and as such is at the base of the social reagent and of the pure interaction between people in the social context. Interacting with other cultures is very important in the age of globalization. Often, however, behaviors can be completely different, and you can interpret ways and situations in totally different ways. A gesture, reasoning, can be offensive to others or may simply have different meanings. This happens both in the world of work and also in family social relations. The effects of culture can often become others in other cultures. In fact, it is not said that a virtuous gesture in one is read in the same way through the eyes of another culture. A direct investigation approach is essential to recalibrate our cultural perception and project it correctly into the new cultural context. Cultural intelligence and adaptation are crucial elements for achieving a good starting result.