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Brand yourself like a pro on LinkedIn
LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed.
In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates.
Build your personal brand and market it
Sell yourself by highlighting skills, awards, and endorsements
Get connected with LinkedIn groups
Manage and make introductions via InMail
Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career--and your life.
Auteur
Joel Elad is a social networking, Internet, and ecommerce guru with a software development background and a yearning for entrepreneurship. He is the author or coauthor of several books, including Facebook Advertising For Dummies and Starting an Online Business All-in-One For Dummies as well as previous editions of LinkedIn For Dummies.
Texte du rabat
Build your brand and boost your career
LinkedIn is the number-one social platform for established professionals and newcomers to the job market who want to network, build their personal brand, and explore career opportunities. This fun and easy resource shows you how to take full advantage of all the latest tools, features, and information on LinkedIn. You'll get tips on creating a profile that can't be ignored, learn new techniques for selling your skills, become a master at marketing yourself, and discover the leaders whom you should be following. Build your network, build your brand, and build your future!
Inside . . .
Résumé
Brand yourself like a pro on LinkedIn
LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed.
In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates.
Contenu
Introduction 1
About This Book 2
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 3
Where to Go from Here 3
Part 1: Understanding LinkedIn Basics 5
Chapter 1: Looking into LinkedIn 7
Understanding Your New Contact Management and Networking Toolkit 8
Keeping track of your contacts 9
Understanding the different degrees of network connections 10
Discovering What You Can Do with LinkedIn 13
Building your brand and profile 13
Looking for a job now or later 14
Finding out all kinds of valuable information 16
Expanding your network 16
Navigating LinkedIn 17
Touring the top navigation bar 18
Looking at the Settings & Privacy page 19
Understanding LinkedIn Costs and Benefits 20
Weighing free versus paid accounts 20
Comparing the paid accounts 21
Upgrading to a premium account 24
Chapter 2: Signing Up and Creating Your Account 27
Joining LinkedIn 27
Joining with an invitation 28
Joining without an invitation 29
Completing the sign-up process 30
Building Your Network 39
Chapter 3: Completing Your Profile 43
Adding a Summary and Basic Information 43
Updating the basic information sections 45
Writing your summary first 52
Completing Your Summary 54
Adding More Profile Sections 55
Adding a Position 57
Reporting Your Education 60
Setting Your Profile URL and Public View 63
Part 2: Finding Others and Getting Connected 67
Chapter 4: Discovering and Building Your Network 69
Searching Your First-Degree Connections 69
Searching the LinkedIn Network 72
Starting with basic search options 73
Advanced searching with filters 76
Performing advanced searches 78
Saving searches for future use 79
Chapter 5: Growing Your Network 83
Building a Meaningful Network 84
Importing Contacts into LinkedIn 87
Importing a contacts list from your email system 87
Checking for members 91
Finding classmates 91
Using the People You May Know feature 93
Browsing your connections' networks 94
Sending Connection Requests 97
Sending requests to existing members 98
Understanding why you shouldn't use canned invitations 99
Sending requests to nonmembers 100
Communicating the value of joining LinkedIn 102
Removing people from your network 103
Accepting (or Gracefully Declining) Invitations 105
Chapter 6: Managing Messages and InMail 107
Using InMail versus Using LinkedIn Messages 108
Understanding LinkedIn messages 108
Understanding your inbox 110
Getting to know InMail 112
Sending InMail 113
Managing Invitations 115
Tracking sent invitations 115
Tracking received invitations 116
Setting Up an Introduction 118
Planning your approach to each person 119
Sending an introduction request message 120
Managing Introduction Requests 122
Accepting requests and forwarding the introduction 123
Gracefully declining requests 126
Chapter 7: Interacting with and Endorsing Your Network 127
Interacting with Your Network 128
Creating a status update to stay connected 129
Interacting with status updates 132
Giving and Receiving Endorsements on LinkedIn 136
Endorsing someone on LinkedIn 138
Accepting endorsements on LinkedIn 139 Managing your skills and endorsements 1...