Why Your World is About to Get a Whole Lot Smaller

Soaring oil prices caused four out of the last five recessions. They caused the current recession. And they will cause the next one. Expensive oil costs us more than just money. It costs jobs, homes and in the long run it is going to radically alter the way we live. For if cheap oil is the fuel that keeps the machinery of globalisation in motion, then expensive oil has the same effect as pouring diesel into an unleaded tank. Everything stalls, the engine fails. Oil prices will rise again in the coming years, as this utterly convincing insight into our collective future argues. And as oil prices fluctuate wildly, our society will change dramatically, and for good. From the homes we live in and the cars we drive to the food we eat and the places we work, our daily lives and global economy are going to be transformed. But while this new, smaller world will take some getting used to, it will also open our eyes to a more localised and ultimately more liveable way of life.

Préface
A bold and utterly convincing book, described by the Financial Times as 'Original, engaging and persuasive ... a thought-provoking introduction to a future that, sooner or later, the world is inevitably going to enter.'

Auteur

Jeff Rubin

Résumé
Why does the top one per cent of the population capture such a disproportionate amount of the wealth? Why do top athletes win dozens of sponsorship deals, yet competitors who finish just moments behind struggle to attract a single deal? Why does one product become a runaway success, while others flounder and fail? The answer is the rise of 'winner-take-all' markets, in which small differences in performance lead to huge differences in reward. More relevant today than ever before, this fascinating book shows how in business, as in sport, thousands are competing for only a handful of top prizes. As Robert Frank and Philip J Cook reveal, this relentless emphasis on coming out on top has shaped our society and how we define success in troubling ways, creating growing income inequality and an enormous misallocation of talent, as more and more gifted people seek the big bucks and limelight of lucrative yet non-essential careers while vital professions scramble to attract staff. But there are measures we can take to create a more equitable and more prosperous future, and The Winner-Take-All Society shows the way.