Bienvenue chez nous !
Logo Ex Libris
 Laissez-vous inspirer ! 

YouTube

  • eBook (epub)
  • 180 Nombre de pages
(0) Donner la première évaluation
Évaluations
(0)
(0)
(0)
(0)
(0)
Afficher toutes les évaluations
Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world's most powerful digital ... Lire la suite
Lisez confortablement vos ebooks dans l’appli gratuite Ex Libris Reader. Vous obtiendrez ici votre lien de téléchargement.
CHF 62.00
Download est disponible immédiatement
Informations sur les eBooks
Les eBooks conviennent également aux appareils mobiles (voir les instructions).
Les eBooks d'Ex Libris sont protégés contre la copie par ADOBE DRM: apprenez-en plus.
Pour plus d'informations, cliquez ici.

Description

Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world's most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics.
Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube's diverse communities of content creators, who developed the platform's most distinctive cultural forms and genres, have strong ideas and interests of their own.
While preserving the original edition's forensic analysis of YouTube's early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube's dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges.
The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.

Jean Burgess is Professor of Digital Media and Director of the Digital Media Research Centre at Queensland University of Technology.
Joshua Green is a Solution Principal in the Customer Strategy practice at Slalom, a purpose-driven business and technology consulting firm.

Auteur
Jean Burgess is Professor of Digital Media and Director of the Digital Media Research Centre at Queensland University of Technology.

Joshua Green is a Solution Principal in the Customer Strategy practice at Slalom, a purpose-driven business and technology consulting firm.

Contenu

  • Preface to the Second Edition
  • Acknowledgments
  • 1 How YouTube Matters
  • 2 YouTube and the Media
  • 3 YouTube's Popular Culture
  • 4 The YouTube Community
  • 5 YouTube's Cultural Politics
  • 6 YouTube's Competing Futures
  • Notes
  • References
  • Index

Informations sur le produit

Titre: YouTube
Sous-titre: Online Video and Participatory Culture
Auteur:
Code EAN: 9781509533596
Protection contre la copie numérique: Adobe DRM
Format: eBook (epub)
Producteur: Wiley
Genre: Généralités, lexiques
nombre de pages: 180
Parution: 28.08.2018
Taille de fichier: 0.7 MB