Creative Strategy and the Business of Design

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:

• Understand client requests from a business perspective
• Build a strategic framework to inspire visual concepts
• Increase your relevance in an evolving industry
• Redesign your portfolio to showcase strategic thinking
• Win new accounts and grow existing relationshipsYou already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

Auteur

Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking.

Résumé
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesnt teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, youll learn about the business objectives and marketing decisions that drive your creative work. The curtains been pulled away as marketing-speak and business jargon are translated into tools to help you:Understand client requests from a business perspectiveBuild a strategic framework to inspire visual conceptsIncrease your relevance in an evolving industryRedesign your portfolio to showcase strategic thinkingWin new accounts and grow existing relationshipsYou already have the creativity; now its time to gain the business insight. Once you understand what the people across the table are thinking, youll be able to think how they think to do what we do.