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Effective creative strategies and campaigns for business owners
or marketers
Whether it's on the Web, in a book, or live in-person, the most
effective solutions are those that unexpectedly grab our attention.
David Langton and Anita Campbell identify eye-catching and
thought-provoking marketing and PR tips, ideas, and creative
"stunts." This compendium of winning ideas will inspire small
business leaders, creative professionals, and students.
Award-winning visual communication designer David Langton has
worked for a range of businesses from Fortune 500 leaders to small
businesses. Anita Campbell, an internationally known small business
expert, reaches over 2 million small business owners and
stakeholders annually.
Through case studies, photos, and illustrations, Visual
Marketing displays creative marketing campaigns that brought
attention to small businesses in unique, compelling, and unexpected
ways.
Online visual marketing solutions may include apps, interactive
games tools and modules; infographics; HTML emails / e-newsletters;
widgets; YouTube videos; flash animation; social networking
campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s;
projected signage; PowerPoint / keynote presentations
In print solutions may include brochures, flyers; annual
reports; books; direct mail, post cards; newsletters; invitations;
letters; press releases; infographics
On-site, giveaways, exhibit, and tradeshow solutions may
include live events and performances; signs; billboards; exhibits;
banners; tent cards; posters; plasmas screens; kiosks; giveaways:
tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic
wraps
With Visual Marketing, you'll discover 99 powerful
strategies for capturing the attention of your potential
customers.
Auteur
DAVID LANGTON is a visual communication designer, blogger, and
author on visual design. He has more than 20 years experience
providing conceptual direction for Fortune 500 companies and small
businesses. He is cofounder of?Langton Cherubino Group, a
communications design firm, based in NYC, dedicated to improving
the way that businesses and their audiences interact.
ANITA CAMPBELL is CEO and founder of Small Business Trends,
smallbiztrends.com, an award-winning website reaching over 300,000
small-business owners each month. She hosts a weekly Internet radio
podcast show featuring interviews with small-business owners and
entrepreneurs and owns BizSugar, another small-business social
media site.
Résumé
Effective creative strategies and campaigns for business owners or marketers
Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.
Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.
Contenu
Acknowledgments x
Introduction xvi
Chapter 1
Much More than Just a Website: How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business
The Color of Money: A Small Bank Makes a Large Impression with a Colorful Campaign 5
A Website Showcases a Sense of Touch: Strong Navigation and Ease of Use for an Online Showroom 7
Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through Apps 9
Celebrating Creativity with a Killer Smile: Creating a Viral Marketing Effect with an Online Game 11
Putting the Self in Self-Portrait: Finding the Right Photo to Express a Personal Brand 13
Luxury Property Shown in Many Different Lights: Focusing on Stunning Imagery to Sell Luxury 15
How Many Ways Can You Destroy Your Printer? Going Viral with a YouTube Video Contest That Plays upon Customer Frustrations 17
Making a Legal Case for Insider Jokes: Using Cartoons to Market to Your Target Audience 19
Changing the Script on Scriptwriting: Organizing a Virtual Community Around an Event to Maximize Participation 21
When Is a Cup of Tea More Than Just Another Cup? Stunning Photography on a Website Differentiates a Product 23
Just the Facts, Ma'am: Creating an Interactive Online Quiz Attracts a Target Audience with a Deeper Level of Engagement 25
Getting a Leg Up on the Competition: Gaining Media Visibility for an Arcane Industry Online, Through Puns and Fun on Your Website 27
Building an Appealing Design: Presenting Your Process in Your Website Showcases a Competitive Advantage for an Architectural Firm 29
A Visual Marketing Firm Uses Optical Illusions to See Things Differently: Showing Prospects What You Are Capable of in Multimedia 31
Breaking Through the Gray Noise: Using a Flash-Based Presentation to Generate Leads While Also Serving as a Leave-Behind Piece 33
Delivering a Unique Marketing Campaign: Combining Staged Marketing Events with Video and Social Media 35
Finding Your Identity: Standing Out from the Crowd with a Website That Lets Your Personality Show Through 37
A Renaissance for Today: Creating a Forward-Looking Logo That Reflects the Past 39
Good Service Is Earned: Making a Brand Statement and Creating Viral Content Through Infographics 41
Design to Put Your Best Foot Forward: Using Sharp, Detailed Close-Up Photography to Demonstrate Business Capabilities on the Web 43
Spicing Up the Ornament Market: Using Bright and Unique Online Ads to Build a Brand 45
A Reflection of Style: Incorporating Your Business Style into Your Logo 47
The Right Way to Start a Charity Today: Using Facebook and Blogs to Build a Community Around a Good Cause 49
Education Can Be Creative: Formatting the Standard 10 Tips Article to Convey Professionalism and Authority 51
Dressing Down for Success: Appealing to Consumers with a Personal Video Demystifies a Confusing Subject and Builds Trust 53
A Legal Holiday: Using Electronic Greeting Cards to Position a Law Firm as Friendly 55
A Picture Speaks a Thousand Words: Creating a Visual Interpretation of What You Do in an Industry Known for Facts and Figures 57
Walking the Talk: Making a Website That Reflects the Principles Fundamental to Your Business 59
Traversing from Print to Mobile: Creating a Mobile App Version of Print for Customers with a Foot in the Mobile …