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Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.
Inside Pop-Up Business For Dummies, you'll find:
Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.
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Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.
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Your complete guide to planning, starting and running a successful pop up venture
Pop up shops are popping up all over. And everybody from big-name international brands to fledgling fashion designers, crafters and budding artists are jumping on the pop up bandwagon. That's because pop ups provide a great way to test out a new business idea, experiment with a new product, location or market, gain exposure and learn more about customers all with minimal risk and financial outlay. Packed with case studies, tips and expert advice, this book is your total hands-on guide to all things pop up.
Stay on-track get a handle on the day-to-day running of your pop up
Open the book and find:
A wealth of tips and hints from successful pop ups
Learn to:
Contenu
Introduction 1
Part I: Planning to Pop Up 7
Chapter 1: Welcome to the World of Pop Ups 9
Chapter 2: Developing Your Pop Up Plan 19
Part II: Building on Your Pop Up Foundations 35
Chapter 3: Building Your Team 37
Chapter 4: Funding Your Project 57
Chapter 5: Finding Your Space and Your Landlord 73
Part III: Filling Your Pop Up with People 89
Chapter 6: Making an Impression: Branding and Marketing 91
Chapter 7: Producing and Distributing Leaflets and Posters 107
Chapter 8: Making the Most of Social Media 121
Chapter 9: Cooking Up a Media Storm for Your Pop Up 139
Part IV: Running Your Pop Up 153
Chapter 10: Designing and Kitting Out Your Space 155
Chapter 11: Managing Your Shop and Staff 173
Chapter 12: Meeting Your Customers 185
Part V: Looking to the Future 197
Chapter 13: Measuring the Success of Your Pop Up 199
Chapter 14: Packing Up and Moving On 213
Part VI: The Part of Tens 223
Chapter 15: Ten Useful Items to Have in Your Pop Up 225
Chapter 16: Ten Reasons Why Your Pop Up is Good for Business 231
Index 237