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Analysis of Customer Perception on Electronic Banking in Nairobi

  • Couverture cartonnée
  • 120 Nombre de pages
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In Kenya, majority of banks have introduced electronic banking, mobile banking and other e-banking facilities, to enhance delivery... Lire la suite
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Description

In Kenya, majority of banks have introduced electronic banking, mobile banking and other e-banking facilities, to enhance delivery channels to their customers. It is however, important that the introduction of these products be accompanied with programs to broaden consumer horizon by enhancing their knowledge in the new and more innovative way of conducting banking business. For example, while electronic banking is fast and convenient mode of conducting banking transactions, this is yet to gain acceptance among banking consumers, due to fears of apprehension in this mode of banking. Like many other developing countries, e-banking in Kenya is at its early stages. The work aimed at sensitizing banks on the need to fully introduce and apply electronic banking in many of the problems posed by traditional banking in Kenya as well as take into account the needs and wants of e-banking's end users - customers.

Auteur

The Author, Solomon Reuben Irmiya,holds an MBA (Master of Business Administration) majoring in Accounting & Business Management at University of Eastern Africa Baraton, Kenya. He also bagged his B. Sc: Banking & Finance at Babcock University, Ilishan Remo Ogun State.

Informations sur le produit

Titre: Analysis of Customer Perception on Electronic Banking in Nairobi
Sous-titre: An Indepth Study into how Electronic Banking has changed the Mindset of its Users
Auteur:
Code EAN: 9783659710131
ISBN: 978-3-659-71013-1
Format: Couverture cartonnée
Editeur: LAP Lambert Academic Publishing
Genre: Technique chaleur et énergie
nombre de pages: 120
Poids: g
Taille: H220mm x B220mm x T150mm
Année: 2015