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International Business

  • Couverture cartonnée
  • 544 Nombre de pages
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For courses in Business. International Business: A Millennial Approach International Business: The New Realities caters to a mille... Lire la suite
CHF 87.40
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Description

For courses in Business. International Business: A Millennial Approach International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. Pearson MyLab Management ® not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson MyLab Management ® is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Texte du rabat

For courses in Business.

International Business: A Millennial Approach

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The Fourth Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

Pearson MyLab Management® not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Pearson MyLab Management® is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.



Résumé

For courses in Business.

International Business: A Millennial Approach

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

Pearson MyLab Management® not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Pearson MyLab Management® is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

 



Contenu

PART I. FOUNDATION CONCEPTS

1. Introduction: What Is International Business?

2. Globalization of Markets and the Internationalization of the Firm

3. Organizational Participants That Make International Business Happen

 

PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS

4. The Cultural Environment of International Business

5. Ethics, Sustainability, and Corporate Social Responsibility in International Business

6. Theories of International Trade and Investment

7. Political and Legal Systems in National Environments

8. Government Intervention in International Business

9. Regional Economic Integration

10. Understanding Emerging Markets

11. The International Monetary and Financial Environment

 

PART III. STRATEGY AND OPPORTUNITY ASSESSMENT

12. Strategy and Organization in the International Firm

13. Global Market Opportunity Assessment

 

PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS

14. Exporting and Countertrade

15. Foreign Direct Investment and Collaborative Ventures

16. Licensing, Franchising, and Other Contractual Strategies

17. Global Sourcing

 

PART V. FUNCTIONAL AREA EXCELLENCE

18. Marketing in the Global Firm

19. Human Resource Management in the Global Firm

20. Financial Management and Accounting in the Global Firm

 

Informations sur le produit

Titre: International Business
Auteur:
Code EAN: 9781292152837
ISBN: 978-1-292-15283-7
Format: Couverture cartonnée
Genre: Economie
nombre de pages: 544
Poids: 1062g
Taille: H18mm x B277mm x T216mm
Parution: 07.09.2016
Année: 2017
Auflage: Global ed. of 4th revised ed.