Strategic Marketing for Non-Profit Organisations

Texte du rabat

**For graduate courses in Nonprofit Marketing and Management.

**This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Résumé
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Contenu

• 1. The Growth and Development of Nonprofit Marketing
• 2. Developing a Target Audience-Centered Mindset
• 3. Strategic Marketing Planning
• 4. Understanding Target Audience Behavior
• 5. Acquiring and Using Marketing Information
• 6. Segmentation, Targeting, and Positioning
• 7. Branding
• 8. Value Propositions: Managing the Organization's Offerings
• 9. Developing and Launching New Offerings
• 10. Managing Perceived Costs
• 11. Facilitating Marketing Behaviors
• 12. Formulating Communication Strategies
• 13. Managing Communications: Advertising and Personal Persuasion
• 14. Managing Public Media and Public Advocacy
• 15. Generating Funds
• 16. Attracting Human Resources: Staff, Volunteers, and Board Members
• 17. Working with the Private Sector
• 18. Organizing for Implementation