Brilliant Business Writing

Full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

Texte du rabat

Business writing has changed
E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

A long overdue scythe through the conventions of business writing. John Allert, group head of brand at McLaren

Contenu

About the author

Publisher's acknowledgements

Author's acknowledgements

Part 1 The beginning

1 Introduction

2 Clunk, click, every trip

Part 2 Structure

3 The order of events

4 I've been waiting for a sign

5 Keeping it together

6 Death by PowerPoint: an antidote

Part 3 Style

7 Doing what comes naturally

8 Word perfect

9 One thing leads to another

10 What not to write

11 Mythbusting

12 Sound advice

Part 4 Magic

13 A spoonful of sugar

14 Painting pictures

15 More sound advice

16 Screenwriting

17 And finally ...

Part 5 The end

18 It ain't over till it's over

19 The end is nigh