The urge to splurge

Impulse buying is a strange phenomena. It is something that makes one happy while surely ruining budgets. This book explores the consumer impulse buying behavior in an online context. With the flourishing future of E-businesses, marketers and entrepreneurs should look ways to tap this nature of consumers. The book examines the factors that influence unplanned purchases in an online environment. The factors highlighted in the book are from Pakistani consumers' perspective, where online shopping is fast becoming the convenient way to buying products.

Auteur

The author has recently graduated from Bahria University, with an MBA in Marketing. He is an academic and article writer. His recent research has been about the factors that help influencing impulse buying, particularly in online transactions, that will help e-businesses.