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Marketing Your Value

  • Couverture cartonnée
  • 204 Nombre de pages
associate vice president for Career Development at Augustana College in Rock Island, IllinoisTexte du rabat "This book is an exce... Lire la suite
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Description

Auteur

associate vice president for Career Development at Augustana College in Rock Island, Illinois



Texte du rabat

"This book is an excellent read for college students, recent graduates and mid-career professionals as they navigate their careers and prepare for the next step towards their professional goals." Pareena Lawrence, PhD, Provost and Dean of the College, Professor of Economics, Augustana College, Rock Island, Illinois "In the tradition of 'What Color is Your Parachute' and 'What Should I Do With My Life?', 'Marketing Your Value: 9 Steps to Navigate Your Career' is likely to be invaluable to anyone who is entering the job market, considering a change of direction, or advising those who are." William Pannapacker, PhD, Professor of English, Director of the Andrew W. Mellon Foundation Scholars
Program in the Arts and Humanities, Faculty Director of the Great Lakes Colleges Association's Digital Liberal Arts Initiative, Hope College. Navigating the chaos in today's global marketing place, including global unemployment and underemployment, the digital revolution, and technological advancements, requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their self-awareness, build a compelling brand, and then communicate their message in a clear and consistent fashion. This book explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career.

Détails sur le produit

Titre: Marketing Your Value
Sous-titre: 9 Steps to Navigate Your Career
Auteur:
Code EAN: 9781631572180
ISBN: 1631572180
Format: Couverture cartonnée
nombre de pages: 204
Poids: 281g
Taille: H229mm x B152mm x T11mm
Année: 2015