Selling British Columbia

Auteur

Michael Dawson teaches in the Department of History at St. Thomas University in Fredericton, New Brunswick.

Texte du rabat

An entertaining and illustrated account of the development of BC's tourist industry between 1890 and 1970, examining how BC's history of colonialism was deftly marketed to potential tourists.

Contenu

Illustrations

Acknowledgments

Acronyms

Introduction: Tourism and Consumer Culture

1 Boosterism and Early Tourism Promotion in British Columbia, 1890-1930

2 From the Investment to the Expenditure Imperative: Regional Cooperation and the Lessons of Modern Advertising, 1916-35

3 Entitlement, Idealism, and the Establishment of the British Columbia Government Travel Bureau, 1935-39

4 The Second World War and the Consolidation of the British Columbia Tourist Industry, 1939-50

5 Differentiation, Cultural Selection, and the Post-war Travel "Boom"

6 Tourism as a Public Good: The Provincial Government Manages the Post-war "Boom," 1950-65

Conclusion: From Tourist Trade to Tourist Industry

Appendix: Key tourism promotion organizations in British Columbia, 1901-72

Notes

Bibliography

Index