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Selling British Columbia

  • Couverture cartonnée
  • 292 Nombre de pages
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Michael Dawson teaches in the Department of History at St. Thomas University in Fredericton.Texte du rabat "Selling British Colum... Lire la suite
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Auteur

Michael Dawson teaches in the Department of History at St. Thomas University in Fredericton.

Texte du rabat

"Selling British Columbia" examines the development of the tourist industry in British Columbia throughout the 20th century. Looking at tourism from an innovative perspective, Michael Dawson shows how the province's Aboriginal and British cultures were commodified and marketed to potential tourists, and examines the promotional campaigns of the period. Dawson argues that in order to understand the roots of the fully-fledged consumer culture that developed in Canada, it is necessary to understand the connections between the 1930s, 1940s, and the postwar era. He underlines the significance of the Depression and the Second World War - ostensibly periods of "underconsumption" - for the development of tourism promotion and consumerism in general.

Résumé
An entertaining and illustrated account of the development of BC's tourist industry between 1890 and 1970, examining how BC's history of colonialism was deftly marketed to potential tourists.

Informations sur le produit

Titre: Selling British Columbia
Sous-titre: Tourism and Consumer Culture, 1890-1970
Auteur:
Code EAN: 9780774810555
ISBN: 978-0-7748-1055-5
Format: Couverture cartonnée
Editeur: University of British Columbia Press
Genre: Branches
nombre de pages: 292
Poids: 400g
Taille: H229mm x B152mm
Année: 2005

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