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The Seven Keys to Marketing Genius

  • Couverture cartonnée
  • 172 Nombre de pages
Texte du rabat Many marketing books jump right into the promotion process where instructions on how to broadcast the marketing mes... Lire la suite
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Description

Texte du rabat

Many marketing books jump right into the promotion process where instructions on how to broadcast the marketing message are described in detail. The problem with that approach is that if you are sending out the wrong message, it will not only be ineffective but counterproductive. The Seven Keys starts with defining the message that you are going to broadcast, then it explains the best way to communicate that message, and finally how to guage and maintain an effective marketing campaign.

Détails sur le produit

Titre: The Seven Keys to Marketing Genius
Sous-titre: The Complete Guide to Increasing Your Marketing IQ
Auteur:
Code EAN: 9781411614918
ISBN: 1411614917
Format: Couverture cartonnée
nombre de pages: 172
Poids: 262g
Taille: H229mm x B152mm x T9mm
Année: 2004