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A Companion to Survey Research

  • Livre Relié
  • 192 Nombre de pages
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Informationen zum Autor At York University, Michael Ornstein teaches sociology and since 2000 has been the Director of the Institu... Lire la suite
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Description

Informationen zum Autor At York University, Michael Ornstein teaches sociology and since 2000 has been the Director of the Institute for Social Research, the largest Canadian university-based survey research organization. He has been active in the development, design and execution of numerous large scale research projects at the Institute, including the Quality of Life project from 1977 to 1981 and the first Canadian study on knowledge, behaviour and attitudes about AIDS. Zusammenfassung This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection.

Texte du rabat

This book is a complete and critical introduction to doing surveys and an overview of the première empirical method in social science. Rather than a set of formulas, survey design is understood as a craft in which research questions are translated into questionnaire based on a model of how respondents answer questions, their ability and willingness to answer and the statistical characteristics of survey data. Especially, this approach is skeptical of the idea that, rather than a craft, survey research is a scientific field, like chemistry.

The first two chapters describe the standard model of survey research, developed in the 1930s and then refined incrementally, the challenge of cognitive models from the 1980s and the total survey error perspective. The following chapters then provide a complete overview of the current knowledge of questionnaire design, testing, sample design and data collection.

The Companion is written for researchers, especially analysts who want to understand their data better, and for graduate students and upper level undergraduates who want to do a survey or to better understand survey methods.



Résumé
This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection.

Contenu

The Invention of Survey Research Writing Survey Questions Designing a Questionnaire Fundamentals of Probability Sampling for Surveys Applied Sample Design Survey Pretesting Survey Data Collection The Future of Survey Research

Informations sur le produit

Titre: A Companion to Survey Research
Auteur:
Code EAN: 9781446209080
ISBN: 978-1-4462-0908-0
Format: Livre Relié
Editeur: SAGE Publications Ltd
Genre: Sciences naturelles en général
nombre de pages: 192
Poids: 470g
Taille: H242mm x B170mm
Année: 2013
Auflage: New.

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