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International Business

  • Couverture cartonnée
  • 632 Nombre de pages
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Explores international business issues and practice. This text includes examples, cases and insights showing how global businesses... Lire la suite
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Explores international business issues and practice. This text includes examples, cases and insights showing how global businesses apply these concepts. It examines the role and impact of culture and also includes various world maps, helping learners develop and refine a global perspective. It is suitable for undergraduates and postgraduates.


Dr Svetla Marinova joined Birmingham Business School in 2001. (University of Birmingham) She has previously held academic positions at Copenhagen Business School, The University of Groningen and the University of Gloucestershire teaching marketing and international business subjects. Her research interests are in International Marketing and international Business. Marin Marinov is Professor of International Business and Management at the University of Gloucestershire. Michael Czinkota is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business Strategy and has consulted with companies such as AT&T, IBM, General Electrics and Nestle. Professor Czinkota has been listed as one of the three most productive contributors to International Business Research in the Journal of International Business Studies. Ilkka Ronkainen is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business and has spoken on global business at IBM and at the Helsinki School of Economics, Finland. Michael Moffett is an Associate Professor of Finance at Thunderbird, The Garvin School of International Management.

Texte du rabat
Today, change happens at breakneck speed. Keeping on top of the evolving world of international issues and their impact on international business can be difficult. International Business: European Edition offers insights at the forefront of global thinking throughout its comprehensive yet concise overview of all the key topics involved. Current issues are covered thoroughly, including transparency and governance, multinational corporate issues, and the pro- and anti-globalisation movements and arguments. Controversies in international business, including the role of international institutions, such as the World Trade Organisation, the World Bank, and the International Monetary Fund are fully addressed. There is an extended discussion on areas of friction in international business, such as payment for intellectual property rights, distribution of patented medication to poor countries, and development of genetically engineered foods. This edition had been enriched with European examples throughout as well as several new European cases. It also retains the global focus and coverage with many cases and examples covering the US, China, India, and other emerging economies such as Brazil and Russia. The examples and cases give in-depth attention to the role of culture, politics and ethics, as well as social responsibility and diversity. International Business: European Edition will be essential reading for all students of International Business at both undergraduate and MBA level. Full supporting resources for both lecturers and students are at

Preface Part One: International Business Environment Chapter 1: The Nature of International Business Chapter 2: Theory of Trade and Investment Chapter 3: Culture Chapter 4: Political and Legal Environment Part Two: International Business and Markets Chapter 5: International Financial Markets Chapter 6: Economic Integration Chapter: 7 Emerging Markets Part Three: International Business Strategy Chapter 8: Entry and Expansion Chapter 9: Strategic Planning, Organization, Implementation and Control Part Four: International Business Operations Chapter 10 Marketing, Logistics and Supply Chain Management Chapter 11 Financial Management Chapter 12 International Human Resource Management Chapter 13 Corporate Governance, Accounting and Taxation Part Five: Future Chapter 14: Emerging Issues in International Business Part Six: Cases * Vietnamese Catfish * Car Financing in China * Turkey's Kriz * Globalising a Small Hydraulic Firm from Eastern Europe * Cosmetics from Poland * General Motors and avtoVAZ of Russia * Global Telecom Leaders Meet a Family Conglomerate * Toyota Europe * When Diamonds Weep * Building a Competitive Advantage in a Mature Industry: The Case of Gorjene * Bolivia Nationalizes the Oil and Gas Sector * Corporate Governance at Bayerische Motoren Werke (BMW) * Danfoss' Business Strategy in China * Gazprom - Naftogaz Ukrainy Dispute: Business or Politics? * Wal-Mart's German Adventure

Informations sur le produit

Titre: International Business
Code EAN: 9780470510292
ISBN: 978-0-470-51029-2
Format: Couverture cartonnée
Editeur: Wiley
Genre: Management
nombre de pages: 632
Poids: 1396g
Taille: H260mm x B197mm x T26mm
Année: 2009
Auflage: 1. Auflage


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