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Emerging Trends, Threats and Opportunities in International Marketing

  • Couverture cartonnée
  • 402 Nombre de pages
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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addr... Lire la suite
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Description

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Auteur

Michael R. Czinkota works in the international marketing field at Birmingham and at Georgetown University. Ilkka A. Ronkainen has served on the Georgetown faculty for the past 28 years teaching in the areas of international business and marketing. Masaaki Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business at Temple Univ.

Informations sur le produit

Titre: Emerging Trends, Threats and Opportunities in International Marketing
Sous-titre: What Executives Need to Know
Auteur:
Code EAN: 9781606490358
ISBN: 1606490354
Format: Couverture cartonnée
nombre de pages: 402
Poids: 537g
Taille: H229mm x B152mm x T21mm
Année: 2009

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