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The Practical Marketing Handbook of Definitions

  • Couverture cartonnée
  • 232 Nombre de pages
Texte du rabat The Practical Marketing Handbook of Definitions Take a few minutes to test yourself. Below is a sample list of a d... Lire la suite
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Description

Texte du rabat

The Practical Marketing Handbook of Definitions

Take a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be a valuable resource.

If all twelve of the terms are readily familiar to you, congratulations! But please consider giving a copy to a friend or associate who may not be so enlightened.

The "Even Dozen" Test:

Augmented cash guarantee
Balloon copy
Consensual validation
Customer service index
Fallout
Halo effect
Index method
Market drift
Noted score
Psychodrama
Sales decay constant
Trade position discount
Thank you for your time. Enjoy the book.

Détails sur le produit

Titre: The Practical Marketing Handbook of Definitions
Auteur:
Code EAN: 9781418436933
ISBN: 1418436933
Format: Couverture cartonnée
nombre de pages: 232
Poids: 257g
Taille: H203mm x B127mm x T13mm
Année: 2004
Auflage: 2. Auflage