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Luxury Consumer Archetypes

  • Couverture cartonnée
  • 96 Nombre de pages
The luxury market is in constant flux and it is therefore of paramount importance to understand the underlying customer motives an... Lire la suite
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Description

The luxury market is in constant flux and it is therefore of paramount importance to understand the underlying customer motives and trends therein that actually drive this change. For example, newer generations of consumers tend to value experience over ownership, new money is becoming old money, and even old money is shopping online these days. This book aims to offer the reader a single theoretical framework, which integrates leading consumer demand and marketing models from literature, and is designed specifically to serve both as a "how to" manual for marketeers of luxury goods and as a "that's why" manual for consumers thereof. Throughout the book, relevant quotes from literature and industry executives are presented to strengthen the arguments. At the end of the book, the developed framework is applied to the author's own field of biofuels as a case study. You will never look at luxury consumers or producers in the same way after reading this book!

Résumé
  • A vampire hunter, Izark, one day meets gorgeous and sexy silver-haired Tristan, a vampire. Their sensual, nighttime escapades draw them closer together... but is it a blessing, or a curse?

Détails sur le produit

Titre: Luxury Consumer Archetypes
Sous-titre: And how to service them
Auteur:
Code EAN: 9783330069039
ISBN: 978-3-330-06903-9
Format: Couverture cartonnée
Genre: Economie
nombre de pages: 96
Poids: g
Taille: H220mm x B220mm x T150mm
Parution: 19.07.2017
Année: 2017