Informationen zum Autor editorial board member, Qualitative Research, and Chair, Trustees of the Foundation which owns the Sociology of Health and Illness journal Klappentext There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'. Zusammenfassung The authors use a wealth of illustration! drawn from their own experience! and provide exercises for further study. They address composition! conduct and analysis and give guidance regarding the use of the Internet. Inhaltsverzeichnis Trends and Uses of Focus Groups Composition of Groups Preparation and Conduct Analysis Virtual Focus Groups Conclusions

Texte du rabat

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.

Résumé
The authors use a wealth of illustration, drawn from their own experience, and provide exercises for further study. They address composition, conduct and analysis and give guidance regarding the use of the Internet.

Contenu

Trends and Uses of Focus Groups
Composition of Groups
Preparation and Conduct
Analysis
Virtual Focus Groups
Conclusions