Bienvenue chez nous!
Logo Ex Libris

The Coke Machine

  • Couverture cartonnée
  • 320 Nombre de pages
A controversial exposé on how Coca-Cola rose to one of the world's most profitable and recognized brands shares unsettling reports... Lire la suite
CHF 16.50
Habituellement expédié sous 2 à 3 semaines.

Description

A controversial exposé on how Coca-Cola rose to one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates and the environmental impact of its bottling practices.

Auteur

Michael Blanding is an award-winning magazine writer whose investigative journalism has taken him around the globe. Based in Boston, he has written for The Nation, The New Republic, Salon, The Boston Globe, Conde Nast Traveler, and Boston magazine, where he is a contributing editor.



Texte du rabat

Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, a formula that has made it one of the most profitable companies on the planet and "Coca-Cola" the world's second most recognized word after "hello." however, as the company expands its reach, an increasing number of the world's citizens are finding the taste of coke more bitter than sweet. The Coke Machine probes shocking accusations about the company's global impact, including: - coca-cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads - the horrific environmental impact of coke bottling plants in India and Mexico that coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia The Coke Machine is the first comprehensive probe of the company and its secret formula for greed



Résumé
Probes shocking accusations about the company's global impact, including: coca-cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads.

Détails sur le produit

Titre: The Coke Machine
Sous-titre: The Dirty Truth Behind the World's Favourite Soft Drink
Auteur:
Code EAN: 9781583334355
ISBN: 978-1-58333-435-5
Format: Couverture cartonnée
Editeur: Penguin Books
Genre: Branches
nombre de pages: 320
Poids: 342g
Taille: H151mm x B211mm x T25mm
Année: 2011