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Effective Media Relations

  • Couverture cartonnée
  • 162 Nombre de pages
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The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. ... Lire la suite
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Description

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

Auteur

David Wragg, Alison Theaker, Michael Bland



Contenu

Chapter - 00: Introduction; Section - ONE: The media context; Chapter - 01: Where and when: a brief media history; Chapter - 02: Who: ownership of the media; Chapter - 03: Media law; Chapter - 04: Ethics and privacy; Chapter - 05: Broadcasting in the UK; Chapter - 06: New media technology; Chapter - 07: What is it all for? Media evaluation; Section - TWO: Dealing with the press; Chapter - 08: What: newspapers and periodicals; Chapter - 09: Why: press relations - a means to an end; Chapter - 10: News, features and more; Chapter - 11: How: writing for the press; Chapter - 12: How: talking to the press; Chapter - 13: Checklist for effective press relations; Section - THREE: Handling the broadcast media; Chapter - 14: Why: the importance of broadcast coverage; Chapter - 15: How: preparation and briefing; Chapter - 16: How: winning the interview; Chapter - 17: Fine-tuning: handling different interviews; Chapter - 18: How: radio interviews

Informations sur le produit

Titre: Effective Media Relations
Auteur:
Code EAN: 9780749443801
ISBN: 0749443804
Format: Couverture cartonnée
nombre de pages: 162
Poids: 238g
Taille: H234mm x B156mm x T9mm
Année: 2005
Auflage: 3. Auflage

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