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What I Learned From Sam Walton

  • Livre Relié
  • 238 Nombre de pages
Informationen zum Autor MICHAEL BERGDAHL has over twenty-five years of business experience working in a variety of business enviro... Lire la suite
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Description

Informationen zum Autor MICHAEL BERGDAHL has over twenty-five years of business experience working in a variety of business environments with outstanding business leaders. He has worked for three Fortune 500 companies and has been involved in two successful business turnarounds. His experiences in the restaurant, publishing, petrochemical, consumer packaged goods, discount retailing, specialty retailing, and waste industries provide the foundation for his interest in and knowledge of this topic. His years of retailing experience with companies like Frito-Lay, Wal-Mart, and American Eagle Outfitters provided the "business laboratory" for him to fine tune his understanding of business competition. His knowledge of Wal-Mart comes from firsthand experiences working at their home office-with Mr. Sam himself. Klappentext Praise for WHAT I LEARNED FROM SAM WALTON"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."-Tracy Mullin, President and CEO, National Retail Federation"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton."-Roger J. Dow, SVP Global and Field Sales, Marriott International, Inc."Mike Bergdahl, in his book, What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, has provided a complete digest and compilation of the various objectives, tactics, policies, procedures, mindsets, and culture used by the world's largest retailer. This book offers any business person the opportunity to assess and evaluate the effort, drive, and commitment, one must have to effectively and profitably compete at retail today against a formidable and predatory competitor. The insights, strategies, and steps presented are a career of observations in successful marketing, business efficiency, human resource management, and customer focus. All retailers today, face the challege of becoming and maintaining relevant to the consumer today. This book offers clear and concise suggestions on what has been done by Wal-Mart and what could, and may be done by all other retailers seeking to become alternative shopping experiences for the consumer."-J.H. Campbell Jr., President/CEO, Associated Grocers, Inc., Baton Rouge, Louisianapast chairman of the Board of Directors, National Grocers AssociationBergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.P - Price: Don't try to compete on price; differentiate your product selection.O - Operations: Break the retail "ready, shoot, aim" tactical orientation by developing an actual strategy to compete.C - Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.K - Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.E - Expenses: Become obsessed about controlling costs.T - Talent: Recruit constantly and hire people who have both experience and high potential.S - Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns. Inhaltsverzeichnis Foreword.Preface.Acknowledgments.Introduction Picking Wal-Mart's POCKETS--Strategies and Tactics I Learned From Sam Walton.Chapter 1: Pricing Strategies and Tactics.Chapter 2: Operational Strategies and Tactics.Chapter 3: Cultural Strategies and Tactics.Chapter 4: Key Item/Product Strategies and Tactics.Chapter 5: Expense Control Strategies and Tactics.Chapter 6: Talent Strategies and Tactics.Chapter 7: Service Strategies and Tactics.Conclusion.Appendix: Competitive Business Strategies and Tactics; Self-Assessment to Help You Evaluate Your Ability to Compete and Survive A...

Auteur
MICHAEL BERGDAHL has over twenty-five years of business experience working in a variety of business environments with outstanding business leaders. He has worked for three Fortune 500 companies and has been involved in two successful business turnarounds. His experiences in the restaurant, publishing, petrochemical, consumer packaged goods, discount retailing, specialty retailing, and waste industries provide the foundation for his interest in and knowledge of this topic. His years of retailing experience with companies like Frito-Lay, Wal-Mart, and American Eagle Outfitters provided the "business laboratory" for him to fine tune his understanding of business competition. His knowledge of Wal-Mart comes from firsthand experiences working at their home office-with Mr. Sam himself.

Texte du rabat
Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton." -Roger J. Dow, SVP Global and Field Sales, Marriott International, Inc. "Mike Bergdahl, in his book, What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, has provided a complete digest and compilation of the various objectives, tactics, policies, procedures, mindsets, and culture used by the world's largest retailer. This book offers any business person the opportunity to assess and evaluate the effort, drive, and commitment, one must have to effectively and profitably compete at retail today against a formidable and predatory competitor. The insights, strategies, and steps presented are a career of observations in successful marketing, business efficiency, human resource management, and customer focus. All retailers today, face the challege of becoming and maintaining relevant to the consumer today. This book offers clear and concise suggestions on what has been done by Wal-Mart and what could, and may be done by all other retailers seeking to become alternative shopping experiences for the consumer." -J.H. Campbell Jr., President/CEO, Associated Grocers, Inc., Baton Rouge, Louisiana past chairman of the Board of Directors, National Grocers Association Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P - Price: Don't try to compete on price; differentiate your product selection. O - Operations: Break the retail "ready, shoot, aim" tactical orientation by developing an actual strategy to compete. C - Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K - Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E - Expenses: Become obsessed about controlling costs. T - Talent: Recruit constantly and hire people who have both experience and high potential. S - Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.

Résumé
A behind-the-scenes look at Wal-Mart´s successful business strategies and tactics What I Learned from Sam Walton unlocks the secrets to Wal-Mart´s success and provides answers to these and many other questions. As a former Wal-Mart employee, author Michael Bergdahl had the opportunity to see the Wal-Mart executive team in action. He also had the chance to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that he now shares throughout the pages of this book. Readers will be introduced to Wal-Mart´s unique strategy for competitive success and through the strategy known as P.O.C.K.E.T.S. (Price, Operations, Culture, Key item promotion, Expenses, Talent, Service) will learn how to compete and survive in the shadow of the world´s largest company. What I Learned from Sam Walton discloses a business legend´s secret strategies for achieving long-lasting success and provides competitors with a road map to successful competition. Michael Bergdahl (Pittsburgh, PA) worked for Wal-Mart, under Sam Walton. He has also worked as a turnaround specialist for American Eagle Outfitters. He gained experience on the supplier side working for PepsiCo´s Frito-Lay Division.

Contenu
Foreword. Preface. Acknowledgments. Introduction Picking Wal-Mart's POCKETS--Strategies and Tactics I Learned From Sam Walton. Chapter 1: Pricing Strategies and Tactics. Chapter 2: Operational Strategies and Tactics. Chapter 3: Cultural Strategies and Tactics. Chapter 4: Key Item/Product Strategies and Tactics. Chapter 5: Expense Control Strategies and Tactics. Chapter 6: Talent Strategies and Tactics. Chapter 7: Service Strategies and Tactics. Conclusion. Appendix: Competitive Business Strategies and Tactics; Self-Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal-Mart. Notes. About the Author. Index.

Détails sur le produit

Titre: What I Learned From Sam Walton
Auteur:
Code EAN: 9780471679981
ISBN: 978-0-471-67998-1
Format: Livre Relié
Editeur: Wiley
Genre: Economie d`entreprise
nombre de pages: 238
Poids: 425g
Taille: H234mm x B162mm x T22mm
Année: 2004
Auflage: 1. Auflage