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Mobile Marketing For Dummies

  • Couverture cartonnée
  • 384 Nombre de pages
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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobil... Lire la suite
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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program.

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With mobile, you can put your marketing message right into your prospect's hands Marvelous mobile -- perhaps the most personal and targeted marketing channel ever! You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be! * This thing called mobile -- find out where mobile fits into your marketing plan and how to comply with the laws and regulations * Strategically speaking -- develop a strategy and select partners to help you carry it out * In a word -- build a solid foundation for sending text and multimedia messages and learn to design e-mails for mobile screens * What a site -- get the scoop on building effective Web sites for mobile devices * Mobile moneymaker -- generate income with mobile apps and advertising * Talk to them -- enable marketing campaigns that take advantage of the mobile phone's most used yet most overlooked feature: voice * Buy and buy -- learn to enable monetary transactions via mobile devices * Track your success -- use mobile marketing analytics to see if your strategy is working Open the book and find: * Five elements of mobile marketing * Valuable tips on how to engage your customers * How to map out your mobile marketing strategy * What a short code is and when you need one * Marketing advantages of mobile apps * How to take advantage of mobile social media * What you need to know to evaluate ROI * Ten mobile marketing resource centers Learn to: * Understand the mobile world and mobile marketing best practices * Plan your mobile marketing strategy * Launch a campaign including voice, text, e-mail, and social media * Mobile-enable your marketing and establish direct customer contact

Introduction. Part I: Getting Up to Speed on Mobile Marketing. Chapter 1: Unveiling the Possibilities of Mobile Marketing. Chapter 2: Mapping Out Your Mobile Marketing Strategy. Chapter 3: Complying with Industry Regulations and Best Practices. Part II: Executing Direct Mobile Marketing Campaigns. Chapter 4: Getting Ready for a Text Messaging Campaign. Chapter 5: Executing Common Text Messaging Campaigns. Chapter 6: Sending Multimedia Messages. Chapter 7: Mobile E-Mail Marketing. Part III: Mobile Media, Publishing, and Advertising. Chapter 8: Designing and Developing Mobile Internet Sites. Chapter 9: Developing Mobile Applications and Content. Chapter 10: Displaying Your Advertising on Mobile Devices. Chapter 11: Executing Voice-Enabled Mobile Campaigns. Chapter 12: Mobile Social Media Marketing. Part IV: Mobile Commerce and Analytics. Chapter 13: Engaging in Mobile Commerce. Chapter 14: Evaluating the ROI on Mobile Marketing. Part V: The Part of Tens. Chapter 15: Ten Ways to Reach Your Customers on Their Mobile Devices. Chapter 16: Ten Mobile Marketing Resources. Glossary. Index.

Informations sur le produit

Titre: Mobile Marketing For Dummies
Code EAN: 9780470616680
ISBN: 978-0-470-61668-0
Format: Couverture cartonnée
Editeur: Wiley
Genre: Publicité et marketing
nombre de pages: 384
Poids: 571g
Taille: H236mm x B187mm x T21mm
Année: 2010


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