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Integrated Capacity and Price Control in Revenue Management

  • Couverture cartonnée
  • 173 Nombre de pages
Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the... Lire la suite
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Description

Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented development of a revenue management approach for an integrated control of capacities and prices becomes essential. Michael Becher develops a concept for an integrated capacity and price control in revenue management. His concept is based on fuzzy expert controllers and complies with the defined business and application requirements. The resulting approach is evaluated in three applications: capacity control in waste incineration industry, price control in hotels and integrated capacity and price control in goods distribution. The results show that the amount of coverage can be increased due to the application of the proposed concept.

Auteur
Dr. Michael Becher ist wissenschaftlicher Mitarbeiter von Prof. Dr. Axel Tuma am Lehrstuhl für Betriebswirtschaftslehre, insbesondere Produktions- und Umweltmanagement, der Universität Augsburg.

Contenu
Definition and revision of the concept for a simultaneous capacity and price control Analysis of the (fuzzy expert) capacity control option FECC and price control option FEPC Analysis of the integrated capacity and price control FESCPC

Détails sur le produit

Titre: Integrated Capacity and Price Control in Revenue Management
Avant-propos par:
Auteur:
Code EAN: 9783835009868
ISBN: 978-3-8350-0986-8
Format: Couverture cartonnée
Editeur: Dt. Universitätsvlg.
Genre: Management
nombre de pages: 173
Poids: 259g
Taille: H213mm x B148mm x T14mm
Année: 2008
Auflage: 2008