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Managerial Economics and Business Strategy

  • Couverture cartonnée
  • 548 Nombre de pages
Texte du rabat This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and p... Lire la suite
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Description

Texte du rabat

This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success by teaching managers the practical utility of basic economic tools, such as; present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This edition details the emphasis on real-world examples and modern topics along with unique coverage found nowhere else, such as; oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal-agent problems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.



Résumé
By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition, this book focuses on real-world examples and modern topics.

Contenu

Chapter 1 The Fundamentals of Managerial Economics Chapter 2 Market Forces: Demand and Supply Chapter 3 Quantitative Demand Analysis Chapter 4 The Theory of Individual Behavior Chapter 5 The Production Process and Costs Chapter 6 The Organization of the Firm Chapter 7 The Nature of Industry Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9 Basic Oligopoly Models Chapter 10 Game Theory: Inside Oligopoly Chapter 11 Pricing Strategies for Firms with Market Power Chapter 12 The Economics of Information Chapter 13 Advanced Topics in Business Strategy Chapter 14 A Manager's Guide to Government in the Marketplace Case Study Time Warner Cable

Détails sur le produit

Titre: Managerial Economics and Business Strategy
Auteur:
Code EAN: 9781259251382
ISBN: 978-1-259-25138-2
Format: Couverture cartonnée
Editeur: McGraw-Hill Education Ltd
Genre: Management
nombre de pages: 548
Poids: 886g
Taille: H251mm x B200mm x T20mm
Année: 2017
Auflage: 9th revised edition. Global Edition