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Managerial Economics and Business Strategy

  • Couverture cartonnée
  • 656 Nombre de pages
"Baye's Managerial Economics and Business Strategy" remains the best-selling managerial economics textbook in which it continues t... Lire la suite
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Description

"Baye's Managerial Economics and Business Strategy" remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The seventh edition retains all of the key signature features of previous editions and incorporates new features to enhance students' learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.

Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

Auteur

Michael R. Baye. University of Indiana



Contenu


Chapter 1 The Fundamentals of Managerial Economics

Chapter 2 Market Forces: Demand and Supply

Chapter 3 Quantitative Demand Analysis

Chapter 4 The Theory of Individual Behavior

Chapter 5 The Production Process and Costs

Chapter 6 The Organization of the Firm

Chapter 7 The Nature of Industry

Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

Chapter 9 Basic Oligopoly Models

Chapter 10 Game Theory: Inside Oligopoly

Chapter 11 Pricing Strategies for Firms with Market Power

Chapter 12 The Economics of Information

Chapter 13 Advanced Topics in Business Strategy

Chapter 14 A Manager's Guide to Government in the Marketplace

Case Study Challenges at Time Warner

Détails sur le produit

Titre: Managerial Economics and Business Strategy
Auteur:
Code EAN: 9780077154509
ISBN: 978-0-07-715450-9
Format: Couverture cartonnée
Editeur: McGraw-Hill
Genre: Management
nombre de pages: 656
Poids: 1068g
Taille: H229mm x B187mm x T25mm
Année: 2015
Auflage: 8. Auflage. Global Edition.