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Zusatztext "In Organizing Organic: Conflict and Compromise in an Emerging Market , Michael Haedicke provides a well-written, informative historical overview and analysis of the development of the organic food industry....This analysis, rooted in organizational theory, is sophisticated and original....[G]raduate students and more advanced scholars interested in organizational theory as applied to this important social and economic development will find great value in Organizing Organic ." Informationen zum Autor Michael A. Haedicke is Associate Professor of Sociology at Drake University. Klappentext Drawing on extensive interviews and archival sources, Growing Markets, Cultivating Change tells a new story about the organic foods sector. Michael A. Haedicke shows how the development of this market was spurred on by attempts to reconcile diverging goals of expansion and social transformation. Zusammenfassung Drawing on extensive interviews and archival sources, Growing Markets, Cultivating Change tells a new story about the organic foods sector. Michael A. Haedicke shows how the development of this market was spurred on by attempts to reconcile diverging goals of expansion and social transformation. Inhaltsverzeichnis Contents and Abstracts Introduction: Visions of Transformation and Growth: Institutional Logics and Social Processes in the Organic Sector chapter abstract This chapter introduces the transformative and expansionary logics that exist in the organic sector, using both illustrative vignettes and formal exposition, and explains the book's twin goals of (1) understanding the development of these logics during the sector's history and (2) examining the relationship between these logics and the activities of sector participants. It locates this project in the context of scholarship about institutional logics and discusses the book's relationship to other literature about organic farming and the organic movement. It also explains how the concepts of interpretive framing and organizational/institutional work provide insight into links between contradictory logics and social processes of conflict and compromise. Finally, the chapter provides a summary of key arguments and a plan of the book as a whole. 1 Breaking Ground for a New Agriculture: Transformation and Expansion during the Organic Sector's Early Years chapter abstract This chapter examines the origins of the transformative and expansionary logics in the organic sector and makes the argument that ideas and practices related to both market expansion and sociocultural change were present during the sector's early years. It discusses a number of cultural influences that shaped organic farming between approximately 1945 and 1975, including advocacy for alternative agriculture and natural foods, the 1960s counterculture and ecology movements, and mainstream understandings of efficient market organization. The chapter also contends that widespread conflict did not occur, despite the existence of divergent cultural understandings, for two reasons: (1) the organic sector's decentralized character and (2) the tendency of advocates to downplay tensions between the divergent understandings. These arguments are supported by examinations of farmers' groups and retailing arrangements and by analysis of the work of the organic advocate J.I. Rodale and other writers in the magazine Organic Gardening and Farming. 2 Contents and AbstractsIntroduction: Visions of Transformation and Growth: Institutional Logics and Social Processes in the Organic Sector chapter abstractThis chapter introduces the transformative and expansionary logics that exist in the organic sector, using both illustrative vignettes and formal exposition, and explains the book's twin goals of (1) understanding the development of these logics during the sector's history and (2) examining the relationship between these logics and the activities of sector participants. It locates this project in the context of scholarship about institutional logics and discusses the book's relationship to other literature about organic farming and the organic movement. It also explains how the concepts of interpretive framing and organizational/institutional work provide insight into links between contradictory logics and social processes of conflict and compromise. Finally, the chapter provides a summary of key arguments and a plan of the book as a whole. 1Breaking Ground for a New Agriculture: Transformation and Expansion during the Organic Sector's Early Years chapter abstract This chapter examines the origins of the transformative and expansionary logics in the organic sector and makes the argument that ideas and practices related to both market expansion and sociocultural change were present during the sector's early years. It discusses a number of cultural influences that shaped organic farming between approximately 1945 and 1975, including advocacy for alternative agriculture and natural foods, the 1960s counterculture and ecology movements, and mainstream understandings of efficient market organization. The chapter also contends that widespread conflict did not occur, despite the existence of divergent cultural understandings, for two reasons: (1) the organic sector's decentralized character and (2) the tendency of advocates to downplay tensions between the divergent understandings. These arguments are supported by examinations of farmers' groups and retailing arrangements and by analysis of the work of the organic advocate J.I. Rodale and other writers in the magazine Organic Gardening and Farming. 2Stabilizing the Market, Dividing the Field: Federal Regulation, Field Settlement, and the Emergence of Conflict chapter abstract This chapter discusses the passage of the Organic Foods Production Act (OFPA) of 1990 and the subsequent development of the National Organic Program (NOP), which established federal rules for the organic trade. It argues that OFPA and the NOP sparked conflict in the organic sector by prioritizing market growth and by marginalizing transformative ideas and practices. The chapter explains how problems associated with the expanding organic trade and a disruptive food scare created the conditions for OFPA's passage. It also examines how sector members worked at the legislative and institutional levels to bring democratic arrangements associated with the transformative logic into the regulations. These efforts resulted in a stakeholder advisory group known as the National Organic Standards Board (NOSB), but they did not prevent dissident organic foods farmers and consumers from mobilizing around frames that questioned the legitimacy of the federal regulations. 3The Rise of Big Organic: Market Convergence and the Elaboration of the Expansionary Vision chapter abstract The finalization of the National Organic Program (NOP) accelerated the growth of the organic market. This chapter unpacks related changes that have occurred in the post-NOP period. First, it describes the erosion of economic and organizational partitions between the organic foods sector and the mainstream food industry through a process that is labeled convergence, paying special attention to organic foods retailing. It then argues that newly arrived sector members have transposed cultural schemas from the mainstream business world to organize their work in the organic sector. This has elaborated expansionary understandings by (1) providing a moral justification for market growth, (2) contributing to the marginalization of countercultural businesses and critical activists through boundary work, and (3) relegating consumers to the role of purchasers by encouraging their exclusion from discussions related to organic regulations. 4The Politics of Organic Integrity: Reasserting Transformative Ideals from the Margins chapter abstract The organic foods market's growth has fueled the efforts of activist groups who reassert transformative understandings of organic fa…