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Staying Power

  • Couverture cartonnée
  • 400 Nombre de pages
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Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachuse... Lire la suite
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Description

Auteur
Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.

Texte du rabat

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.



Contenu

Introduction: The Six Enduring Principles; 1 Platforms, not Just Products; 2 Services, not Just Products (or Platforms); 3 Capabilities, not Just Strategy; 4 Pull, Don't Push; 5 Scope, not Just Scale; 6 Flexibility, not Just Efficiency; Conclusion: The Power of Ideas - for Practice and Research; Appendices; Acknowledgements; Bibliography; Notes

Informations sur le produit

Titre: Staying Power
Sous-titre: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)
Auteur:
Code EAN: 9780199657780
ISBN: 978-0-19-965778-0
Format: Couverture cartonnée
Editeur: Oxford University Press
Genre: Management
nombre de pages: 400
Poids: 606g
Taille: H233mm x B163mm x T22mm
Année: 2012