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Microsoft Secrets

  • Couverture cartonnée
  • 528 Nombre de pages
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Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications p... Lire la suite
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Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets. Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry -- and stay there.

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.

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Based on highly confidential interviews with personnel, internal memos, and top-secret company documents, this compelling portrait reveals the philosophy, style, and competitive strategies that have taken Microsoft to the heights of the high-tech industry.

Peter Senge MIT Center For Organizational Learning, author of The Fifth Discipline Microsoft Secrets is a fascinating book about a fascinating company. What is surprising are the insights the authors developed into the interaction of culture, strategy, and process.

Contents Preface to the Paperback Edition Preface Introduction Organizing and Managing the Company Find "Smart" People Who Know the Technology and the Business Managing Creative People and Technical Skills Organize Small Teams of Overlapping Functional Specialists Competing with Products and Standards Pioneer and Orchestrate Evolving Mass Markets Defining Products and Development Processes Focus Creativity by Evolving Features and "Fixing" Resources Developing and Shipping Products Do Everything in Parallel, with Frequent Synchronizations Building a Learning Organization Improve Through Continuous Self-Critiquing, Feedback, and Sharing Attack the Future! Appendixes Microsoft Chronology Main Microsoft Desktop and Business Applications Microsoft Operating Systems Applications Division Employee Survey Selected Chronology of Microsoft Agreements for the Information Highway Interviews Notes Acknowledgments Index

Informations sur le produit

Titre: Microsoft Secrets
Sous-titre: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
Code EAN: 9780684855318
ISBN: 978-0-684-85531-8
Format: Couverture cartonnée
Editeur: Simon & Schuster N.Y.
Genre: Economie publique
nombre de pages: 528
Poids: 674g
Taille: H214mm x B140mm x T33mm
Année: 1998


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