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  • Couverture cartonnée
  • 368 Nombre de pages
A summary of the history and understanding of consumption and advertising. This volume brings together a collection of writings on... Lire la suite
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Description

A summary of the history and understanding of consumption and advertising. This volume brings together a collection of writings on the study of advertising, consumer practices and the future directions of research. The essays are based on textual and ethnographic research.

Contenu

Roberta Astroff, Colin Campbell, Monica Bernold, Andrea Ellmeier, Joanne Entwistle, Pasi Falk, Steven Kline, Reina Lewis, Celia Lury, Frank Mort, Sean Nixon, Stephanie O'Donohoe, Katrina Rolley, Don Slater, Kim Christian Schroder, Mike Smee, Barbara Usherwood, Alan Warde, Andrew Wernick

Détails sur le produit

Titre: Buy This Book
Sous-titre: Studies in Advertising and Consumption
Auteur:
Code EAN: 9780415141321
ISBN: 978-0-415-14132-1
Format: Couverture cartonnée
Editeur: Taylor & Francis Ltd
Genre: Sociologie
nombre de pages: 368
Poids: 548g
Taille: H231mm x B157mm x T21mm
Année: 1996